LOS ANGELES--(BUSINESS WIRE)--COVID-19 has had a tremendous impact on our world and everything in it. More than half of the population of Los Angeles are now unemployed, according to a national survey from the USC Dornsife Center for Economic and Social Research, meaning an estimated 1.3 million Angelenos have lost their jobs during this crisis. Factories across the country have gone dark due to non-essential work closures and shelter-in-place orders, causing the apparel industry and its workforce tremendous hardship in particular. A long-standing and active member of the Los Angeles community, Hudson Jeans wanted to do something to help. Tapping into the brand’s creativity, materials, know-how, and skilled workforce, Hudson is turning the lights back on with the launch of non-medical masks crafted in signature denim and other standout prints.
“We’ve retooled our in-house production facility to make non-medical masks using upcycled denim and other cotton fabrics. This initiative allows for us to bring back to work our highly skilled sewers. I’m very grateful to be able to support our team in this way at this critical time. These individuals are the heart of Hudson. We are very fortunate to be able to call upon them to use their skill set to continue to help flatten the curve,” says Maria Borromeo, CEO of Hudson Jeans.
“My team and I are so happy to be here. I love my job with all my heart and I’m excited to be here to help,” says Ninfa Alvarez, Hudson’s Sample Room Manager. “I’m also glad we’re making the masks with ties, they are simply more comfortable for people to wear.”
Launching on Thursday, April 23, the mask collections will be sold in packs of three on HudsonJeans.com. Each pack of three non-medical masks will be sold for $30 USD.
Revenue from the sale of the masks will cover wages for the Hudson craftspeople who sew these masks by hand. Remaining proceeds will be donated to PATH’s COVID-19 fund, a SoCal nonprofit providing lifesaving services to the homeless and others in need.
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ABOUT HUDSON
Founded in 2002, Hudson is a Los Angeles-based denim brand dedicated to quality, creativity, and community. Under the creative direction of fashion designer Ben Taverniti, the brand has grown from a trailblazing, rebellious startup to an established purveyor of expertly crafted jeans. Beyond premium denim, Hudson prides itself on a commitment to local charities, volunteer programs, and social awareness campaigns, in addition to partnerships with innovative manufacturers around the globe. Hudson collections for women and men are sold at select department and specialty stores worldwide, as well as online at HudsonJeans.com.
Lights On Los Angeles Mask and Campaign Imagery Available For Download Here
Follow Hudson on Social: @HudsonJeans #LightOnLosAngeles
