GREENSBORO, N.C.--(BUSINESS WIRE)--In honor of the 50th anniversary of Earth Day, Wrangler®, a global icon in jeanswear and casual apparel, announced that its manufacturing has saved over 7 billion liters of water in the production of denim products, equivalent to the daily drinking water needs of almost 4 billion people. The savings surpasses the denim brand’s 2020 global year-end goal to save 5.5 billion liters and as a result, Wrangler plans to announce a new, more ambitious water conservation goal later this year.
“From the cotton field to the finishing process, water is essential to creating your favorite pair of Wrangler jeans, and it’s also essential to local communities and future generations,” said Tom Waldron, EVP, global brand president - Wrangler. “We’re incredibly proud of reducing our ecological footprint through water efficiency and recycling, and are committed to continued conservation throughout our supply chain, while also prioritizing product innovation that finds new ways to use water responsibly and return it back clean to the communities who depend on it.”
Wrangler manufacturing achieved the water savings by increasing both water efficiency and water recycling in the denim finishing process since 2008. The brand’s manufacturing facility in Torreon, Mexico regularly recycles up to 85 percent of the water through sequential batch reactors, micro-filtration and reverse osmosis. At the brand’s other manufacturing campuses, efficiencies such as merging or removing finishing steps and enhanced enzyme technologies were able to reduce water use without compromising quality.
“We were able to surpass our water conservation goal due to the dedication and ingenuity of the teams that power our manufacturing facilities,” said Roian Atwood, senior director of global sustainable business, Wrangler. “As we look to the future of water conservation at Wrangler, our approach will expand beyond internal manufacturing to push our production partners to further prioritize water savings and treatment. We encourage others to join us to continue to propel the apparel industry toward a more sustainable and responsible future.”
Wrangler is committed to conserving water in each stage in its supply chain, from cotton production to consumer use. In 2019, Wrangler became the first brand to offer denim dyed with foam instead of water baths; the foam-dye process uses 100% less water than conventionally-dyed denim. Products with Indigood™ foam dye are now available globally. Wrangler also works with agriculture industry experts, pioneering farmers, and nonprofit partners to sponsor research, farmer workshops, and promote soil health practices in the cotton supply. These science-backed methods can increase yield and resilience to weather events like drought and flooding, while reducing water inputs, fighting erosion, and adding more carbon into the soil.
In addition to conserving water, the brand has high water quality standards to ensure the water returning to the local communities is cleaner than when it was taken for use. All owned and operated facilities and Wrangler suppliers are required to adhere to these strict standards.
To learn more about Wrangler sustainability initiatives, visit https://www.wrangler.com/sustainability.
About Wrangler®
Wrangler, a Kontoor Brands (NYSE: KTB) brand, has been an icon in authentic American style around the world for more than 70 years. With a rich legacy rooted in the American west, Wrangler commits to offering unmatched quality and timeless design. Its collections for men, women and children look and feel great, inspiring those who wear them to be strong and ready for life, every day. Wrangler is available in retail stores worldwide, including brand flagship stores in Denver and Dallas, department stores, mass-market retailers, specialty shops, western outfitters, and online. For more information, visit Wrangler.com.