POTTERY BARN KIDS LAUNCHES NURSERY COLLECTION WITH INTERIOR DESIGNER JEREMIAH BRENT

 Assortment now available at Pottery Barn Kids

Jeremiah Brent for Pottery Barn Kids (Photo: Business Wire)

SAN FRANCISCO--()--Pottery Barn Kids, a member of the Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, today unveils a nursery collection designed by interior designer Jeremiah Brent. The gender-neutral collection inspired by his children and journey into fatherhood, features serene hand-drawn prints and icons deeply significant to Brent and his family.

“Becoming a father has single handedly been one of the most transformative and significantly beautiful moments of my life,” said Jeremiah Brent. “This collection with Pottery Barn Kids is an exploration of not only our experiences as a family, but symbols of the people and moments that have helped craft our family’s love story. I’m honored to share our journey and watch families throughout the world craft their own spaces and experiences through our story.”

Memories and family totems are artfully designed into the 14-piece nursery and bath collection. The bronze Jeremiah Brent x Pottery Barn Kids Hummingbird Mobile and a cozy Jeremiah Brent x Pottery Barn Kids Hummingbird Blanket pay tribute to Brent’s late grandmother, while the Jeremiah Brent x Pottery Barn Kids Jungle Crib Fit features elephants and tigers, which are symbolic of his children.

One of the most personal pieces in the collection is the Jeremiah Brent x Pottery Barn Kids Applique Safari Toddler Quilt. A depiction of Brent’s journey to fatherhood, the quilt features several significant pieces representative of his family including the Joshua Tree, a nod to his husband’s late partner and son’s namesake, Oskar. The ivory velvet quilt, which can be personalized, is also adorned with tassels and embroidered animal icons.

“It was important to Jeremiah that we incorporate his own experiences of fatherhood into the collection, while helping parents create a sophisticated space where they can craft their own family’s story,” said Allison Spampanato, Sr. Vice President of Product Development, Pottery Barn Kids. “By combining layers of different textures in a neutral color palette, we were able to create a warm and elevated collection that beautifully blends style and function.”

The collection’s thoughtful design includes functions and details specific to the needs of new parents. The Jeremiah Brent x Pottery Barn Kids Crystal Table Lamp, inspired by Brent’s wedding day, has a dimming feature to create the perfect lighting for everything from late night feedings to morning routines, and the Jeremiah Brent x Pottery Barn Kids Nursery Glider was designed in vintage 1950’s silhouette with soft curved lines to keep parents comfortable throughout the long hours of the night.

The Jeremiah Brent x Pottery Barn Kids nursery collection features crib linens, decorative accessories, bath wraps, lighting, a rug and nursery glider as well as a diaper bag and changing pad clutch.

To learn more about the collaboration, visit www.PotteryBarnKids.com and join the conversation on social media with @PotteryBarnKids.

ABOUT POTTERY BARN KIDS

Pottery Barn Kids, a member of the Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, is a premier specialty retailer for children's home furnishings and decorative accessories. Introduced in 1999, Pottery Barn Kids offers exclusive designs that create kid-friendly, stylish and innovative spaces for the nursery, bedroom and playroom. Key product categories include furniture, bedding, bath, window treatments, rugs, lighting, decorative accessories, toys, nursery essentials and gear such as backpacks and reusable lunch bags. Committed to creating product that is good for kids and good for the planet, Pottery Barn Kids designs products that are renewable, recyclable and have low impact on the environment. This includes Greenguard Gold Certified furniture, wood sourced from forests where deforestation is prohibited, better farming standards that preserve the environment, responsibly-sourced and organic cotton, and fabrics made from recycled plastic water bottles or eucalyptus fibers. Pottery Barn Kids operates company-owned stores as well as e-commerce in the United States, Canada and Australia, e-commerce in the United Kingdom, offers international shipping to customers worldwide, and has unaffiliated franchisees that operate stores in the Middle East, the Philippines and South Korea, and stores and e-commerce in Mexico. Pottery Barn Kids provides complimentary design services, a comprehensive gift registry program and monogramming services. Pottery Barn Kids is part of The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the Williams-Sonoma family of brands. The company is headquartered in San Francisco, California.

WSM-PR

Contacts

Rebecca Clark
Public Relations, Pottery Barn Kids
rclark3@wsgc.com

Molly Terrell
Public Relations, Pottery Barn Kids
mterrell@wsgc.com

Contacts

Rebecca Clark
Public Relations, Pottery Barn Kids
rclark3@wsgc.com

Molly Terrell
Public Relations, Pottery Barn Kids
mterrell@wsgc.com