NEW YORK--(BUSINESS WIRE)--Just in time for spring, full-service storage solution MakeSpace has launched its newest offering, the MakeSpace Seasonal Closet. Addressing the need of the nearly 90% of consumers who say they need additional space to declutter and store seasonal items, Seasonal Closet offers consumers a lighter version of MakeSpace’s main service—like a closet in the cloud. For just $29 a month, MakeSpace will pick up, store, and re-deliver off-season items two times a year, allowing customers to swap when the weather changes. Nearly 60% of consumers regretted throwing things away because they didn’t have space to keep them. Seasonal Closet allows customers to say “bye for now” to bulky seasonal items, instead of getting rid of them for good.
“MakeSpace was founded with the mission of completely reinventing the antiquated customer experience of self-storage,” said MakeSpace CEO Rahul Gandhi. “From picking up items at a customer’s home, to a digital photo inventory for easy reference, to bringing back items whenever they are needed, all at a fixed monthly rate. Our full-service solution finally provides storage without the struggle. With Seasonal Closet, we’re excited to offer an even more affordable option for customers who need just a little extra space as the seasons change.”
Along with the announcement of Seasonal Closet, MakeSpace has unveiled survey findings that reveal how consumers really feel about their space—and just how far they’d go to have more of it:
- Haste makes waste — More than half of respondents (59%) say they have regretted throwing away things because they didn’t have enough space.
- The ultimate sacrifice — More than half of respondents (56%) claim they would be celibate for a month for more closet space, while others would put their weight on the line and gain 10lbs (29%) for an extra closet. Social media also takes a back seat to storage, with 41% saying they would give up Instagram for extra closet space.
- Trading spaces — Of all the rooms in a home, 62% of respondents would give up or trade their dining room to have more closet space. And when it comes to makeshift storage, consumers are putting stuff everywhere from under to the bed (56.8%) to the oven (10.2%) to in their car (19.7%).
- Put your money where your mouth is — Nearly 70% of respondents would be willing to pay up to $50 more in rent per month for an extra closet in their apartment, while one in 10 respondents would sacrifice one week’s paycheck.
Beginning this week, MakeSpace is also rolling out a national ad campaign, which encourages consumers to embrace a state of ‘optimalism’—the perfect balance of space and stuff—as they approach spring cleaning. Instead of choosing to get rid of the things you love, MakeSpace allows you to achieve a happy medium, storing your stuff seamlessly and accessing it once a month. Running across social channels, streaming TV, and cable TV, the video spot shines a light on just how far society has gone in the direction of ‘purging’ stuff and that getting rid of things for good isn’t the only way to declutter your home. Utilizing MakeSpace offers the peace of mind of an organized space, without having to sacrifice the belongings that mean the most.
Starting today, Seasonal Closet will be available to customers in the New York City market at a special introductory price of $29 per month. MakeSpace’s full storage offerings are available in 24 cities across the U.S. To learn more, visit closet.makespace.com or makespace.com.
ABOUT MAKESPACE
MakeSpace, founded in 2013, set out to make storage more consumer-friendly, creating an affordable storage service that allows consumers to store their belongings without lifting a finger. Customers can select a storage plan that suits their storage needs and manage items remotely through their digital catalog to easily view stored items and manage pick-ups and returns. MakeSpace costs about the same as local self-storage options, but includes services and supplies that save customers even more. MakeSpace is headquartered in New York City, and is now available in 24 markets across North America. Find out more at www.makespace.com.
SURVEY METHODOLOGY
The online survey of 1,000 US adults in New York, primarily targeting 23-65+ years, was conducted by Ask Your Target Market (AYTM) on behalf of MakeSpace, between February 19th and February 21st, 2020 through their online proprietary panel, PaidViewPoint. AYTM’s proprietary panel is pre-profiled with demographics and dispatches invites only to their panel of respondents who meet the survey’s targeting criteria. In addition, AYTM has also built a unique system called a Trust Score, which tracks respondents’ answers, and rewards or demerits them based on their honesty and quality of their answers. If you would like to read more about AYTM’s Trust Score and how their proprietary panel was built please find more info here: https://aytm.com/pages/consumer-panel.