DUBLIN--(BUSINESS WIRE)--The "Mobile Application Market by Marketplace App Category: Global Opportunity Analysis and Industry Forecast, 2019-2026" report has been added to ResearchAndMarkets.com's offering.
According to this report, the global mobile application market was valued at $106.27 billion in 2018, and is projected to reach $407.31 billion by 2026, growing at a CAGR of 18.4% from 2019 to 2026.
Mobile application refers to an application software that is designed to operate on a mobile device such as smartphones, tablets, and laptops. Mobile apps function similar to the programs installed on PCs. These apps are popular owing to their ease of use and quick accessibility. The apps for smartphones or mobile devices are available on some of the popular marketplaces such as, Apple App Store, Google Play store, and some other marketplaces such as Microsoft Windows Store, Amazon App store, Huawei AppGallery, and others.
Increase in the adoption of variable devices and rise in customer base for the e-commerce industry are the major factors driving the growth of the market. In addition, continuous growth in enterprise apps, increased focus on apps specifically used for health & fitness as well as high downloads and in app purchases for gaming apps fuel the growth of the market. However, lack of high-speed connectivity in developing & undeveloped regions and uncertainty of enterprises in developing their own applications are expected to impede the market growth. Furthermore, growth in investment in digitization and increase in adoption of internet of things technology and mobile connected smart objects are expected to present major opportunities for the expansion of the market in future.
Key benefits for stakeholders
- The study provides an in-depth analysis of the global mobile application market along with the current & future trends to elucidate the imminent investment pockets.
- Information about key drivers, restrains, and opportunities and their impact analysis on the market size is provided in the report.
- Porter's five forces analysis illustrates the potency of buyers and suppliers operating in the industry.
- The quantitative analysis of the global mobile application market for the period 2019-2026 is provided to determine the market potential.
Key Findings of the Mobile Application Market:
- Based on marketplace, the apple app store segment led the mobile application market size in terms of revenue in 2018.
- By app category, the entertainment & music accounted for the highest mobile application market share in 2018.
- Based on region, North America generated the highest revenue in 2018.
Key Topics Covered:
Chapter 1: Introduction
1.1. Report Description
1.2. Key Benefits For Stakeholders
1.3. Key Market Segments
1.4. Research Methodology
1.4.1. Secondary Research
1.4.2. Primary Research
1.4.3. Analyst Tools & Models
Chapter 2: Executive Summary
2.1. CXO Perspective
Chapter 3: Market Overview
3.1. Market Definition And Scope
3.2. Key Findings
3.2.1. Top Impacting Factors
3.2.2. Top Investment Pockets
3.3. Porter'S Five Forces Analysis
3.4. Market Dynamics
3.4.1. Drivers
3.4.1.1. Increase In Data Usage & Internet Penetration
3.4.1.2. Surge In Adoption Of Wearable Devices
3.4.1.3. Rise In Smartphone Users
3.4.2. Restraints
3.4.2.1. Lack Of High-Speed Connectivity In Developing & Underdeveloped Regions
3.4.2.2. Uncertainty Of Enterprises In Developing Their Own Applications
3.4.3. Opportunities
3.4.3.1. Rise In Adoption Of Internet Of Things And Mobile-Connected Smart Objects
3.4.3.2. Growth In Usage Of Machine Learning And Artificial Intelligence In Mobile Apps
Chapter 4: Global Mobile Application Market, By Marketplace
4.1. Overview
4.2. Google Play Store
4.3. Apple App Store
4.4. Other
Chapter 5: Global Mobile Application Market, By App Category
5.1. Overview
5.2. Gaming
5.3. Entertainment & Music
5.4. Health & Fitness
5.5. Travel & Hospitality
5.6. E-Commerce & Retail
5.7. Education & Learning
5.8. Others
Chapter 6: Mobile Application Market, By Region
6.1. Overview
6.2. North America
6.3. Europe
6.4. Asia-Pacific
6.5. LAMEA
Chapter 7: Competitive Landscape
7.1. Market Player Positioning, 2018
7.2. Top Winning Strategies
7.3. Competitive Dashboard
7.4. Key Developments
Chapter 8: Company Profile
8.1. Apple Inc.
8.2. Ca Technologies
8.3. China Mobile Limited
8.4. Cognizant
8.5. Google Llc
8.6. Hewlett Packard Enterprise Development Lp
8.7. Intellectsoft
8.8. International Business Machines Corporation
8.9. Microsoft Corporation
8.10. Verbat Technologies
For more information about this report visit https://www.researchandmarkets.com/r/yjia8k
