SAN FRANCISCO--(BUSINESS WIRE)--Sutherlandgold Group, a leading full-service creative communications agency for changemakers, today announced that Louise Callagy has joined the firm’s senior management team to help lead the company’s next phase of growth. Callagy’s focus will be working with CEOs and founders to develop impactful storytelling and positioning programs. In addition, her role will be closely linked with in-house marketing leaders to amplify brand and storytelling initiatives to key audiences like employees, partners, and customers.
“When you meet communications leaders who know how to cut to the chase, win the confidence of CEOs, and get meaningful results--you keep them on your radar,” said Lesley Gold, CEO and co-founder of Sutherlandgold Group. “Louise has been on my radar for more than ten years, and I would call her a recruiting coup for SG and our clients.”
This executive team expansion supports Sutherlandgold’s aggressive effort to empower clients to own their communications, build a brand, and engage with the audiences that matter. Sutherlandgold’s founding DNA was putting companies on the map and building iconic brands. The firm introduced the art of storytelling to the PR industry and has, more recently, evolved by implementing digital programs backed by data science that help clients put those stories directly in front of audiences.
This is a key moment for Sutherlandgold, as it is also integrating Employee Brand services, which will help companies enhance their internal communications efforts to foster employee advocacy. Ultimately, the program boosts brand visibility, awareness, differentiation and leadership. Callagy will play a leading role in refining and rolling out this new Employee Brand offering.
“I never thought I’d hear myself say that being back at an agency feels good,” said Callagy. “But it does. I’ve played a variety of roles, from startup CMO to chief spokesperson at Gap. Now, I’m bringing this mix of valuable experiences, along with my curiosity and love of collaborating with others, to the table to reimagine SG’s offerings.”
Having been in the industry for nearly two decades, Callagy joins Sutherlandgold with extensive senior marketing communications experience. She most recently served as a project-based consulting CMO for early stage to midsize companies, where she had mandates like building the brand and marketing operation for companies like Nebula Genomics and Orchid Labs, or project leading integrated product, marketing and communications for Zillow Offers. Prior to that she held marketing leadership roles at startups, head of global external communications for Gap Inc. and leading the consumer tech practice at FleishmanHillard.
About Sutherlandgold Group
Sutherlandgold Group is a creative branding and communications agency that marries a human-centric audience-first approach with the discipline of data to craft stories that move people to feel, think and do things differently. Sutherlandgold Group works with US based C-Suite executives at companies of every size and stage of growth who share in our values of passion, empathy and curiosity to deliver products that change the way we live, work and play.
The firm has worked with more than 200 high growth companies over almost two decades, helping more than 20 achieve IPOs and others raise billions in private investor funding. Clients include Figure Technologies, BREX, Bill.com, Circle Financial, Doctor on Demand, and SurveyMonkey. The company has offices in San Francisco and New York City.
