New Report from Facemoji Keyboard Shows Most Popular Emoji on Dating Apps in the US

Findings Released Ahead of Valentine’s Day

SAN FRANCISCO--(BUSINESS WIRE)--Baidu, Inc. (Nasdaq: BIDU) today released a report that outlines the most frequently-used emoji from Facemoji Keyboard on popular dating apps Bumble, Hinge, Match, OkCupid, Plenty of Fish and Tinder in the United States.

Key insights from the report include:

• The tears of joy emoji showed up in the top 5 of every dating app.
• Hinge and Tinder were the only apps to feature a crying emoji in their top 20.
• OkCupid and Plenty of Fish were the only apps to not feature the grinning face with sweat emoji in their top 20.
• The winking face emoji appeared in the top 15 of every dating app, indicating that it’s universally used in flirting.

“Emoji are great for expressing emotion, which is why they’re so popular on dating apps,” said Mr. Jiang Feng, director of Baidu Global Business Unit. “Interestingly, not all emoji are universally popular across all dating apps. Our findings show that dating app communities have evolved specific usage habits for different emoji.”

About Facemoji Keyboard

Facemoji Keyboard is an emoji-centric keyboard app featuring Baidu’s speech recognition technology. It includes an emoji prediction feature and a wide variety of stickers, GIFs and customizable keyboards. Facemoji Keyboard’s goal is to help people around the world express themselves in new ways with fun, creative emoji.

About Baidu

Baidu, Inc. is the leading Chinese language Internet search provider. Baidu aims to make the complicated world simpler through technology. Baidu’s ADSs trade on the NASDAQ Global Select Market under the symbol “BIDU.” Currently, ten ADSs represent one Class A ordinary share.