NEW YORK--(BUSINESS WIRE)--Riunite, the celebrated brand known as one of America’s favorite Italian wines for over 6 decades, announced today a new line of Canned Sangrias that will debut this spring. Riunite’s latest innovation will mark the heritage brand’s entry into the booming canned wine segment and offer consumers a new way to enjoy the flavors they love in a portable format that is rapidly gaining popularity with today’s generation of beverage enthusiasts.
With fizzy wines representing the preferences of 56 percent of consumers, and fruity wines preferred by 40 percent, fizzy and fruity beverages are winning wine styles in today’s market. Riunite’s new Canned Sangrias have been crafted to provide consumers exactly what they crave. The new line will be Riunite’s first flavored canned wine offering and will debut just in time for the seasonal celebrations and outdoor occasions that kick-off with the arrival of spring.
“We are incredibly excited to bring Riunite’s Canned Sangrias to market,” stated Derek Blackburn, SVP Marketing, Frederick Wildman. “While it has been a beloved wine brand for decades, this innovative new line will give consumers even more reason to make Riunite part of the experiences that matter most to them. Delivering on the flavors that customers are looking for in conveniently portable can packaging, Riunite Canned Sangrias make it easy to enjoy a refreshing, accessible beverage that fits effortlessly into any social calendar.”
The canned wine sector is currently demonstrating a compound annual growth rate of approximately 91 percent (according to Nielsen) and studies indicate that 33 percent of millennials are consuming wine in cans. Pairing the perfect warm-weather beverage with a convenient can format primes Riunite Canned Sangria to be a 2020 must-have for everything from backyard BBQ’s and rooftop hangouts to lazy beach days and long weekend adventures.
The wine-based beverage line will launch with both Red and White Sangria varieties. Riunite’s Red Sangria combines the flavors and aromas of dark berries, strawberries and peaches with a hint of citrus, while its White Sangria features notes of white peach, citrus and spice. Both options are effervescently refreshing, made with real orange juice along with other natural flavors.
Hitting shelves nationwide beginning this April, Riunite Canned Sangria will be sold in 4-pack cases of 250ml cans at a suggested retail price of $9.99. For more information, visit www.frederickwildman.com.
ABOUT FREDERICK WILDMAN AND SONS
Frederick Wildman and Sons is a New York based importer of fine wines and spirits, offering the leading properties from Italy, France, Argentina and other regions. The portfolio includes more than 80 brands, ranging from the Cantine Riunite & CIV portfolio, Champagne Pol Roger, Hecht & Bannier, Marchesi di Barolo, Famille Hugel, and Pascal Jolivet, to Bolla, Folonari and the fine wines of Gruppo Italiano Vini including. including Santi, Nino Negri, Re Manfredi, Castello Monaci, and Tenuta Rapitalà. For more information, visit frederickwildman.com.
