DUBLIN--(BUSINESS WIRE)--The "Social Media Analytics Market by Component, Application (Sales and Marketing Management, Customer Experience Management, and Competitive Intelligence), Deployment Model, Organization Size, Industry Vertical, and Region - Global Forecast to 2024" report has been added to ResearchAndMarkets.com's offering.
The social media analytics market size is projected to grow from USD 3.0 billion in 2019 to USD 9.4 billion by 2024, at a CAGR of 25.4% during the forecast period. The social media analytics market is driven by increased focus on competitive intelligence and increasing user engagement of social media using smartphones. However, rising numbers of users on various websites on social media platforms is further contributing to the growth of the social media analytics market.
The social media analytics market by component is segmented into solutions and services. The services segment is expected to grow at a rapid pace during the forecast period. The services considered in the report are professional services and managed services. Professional services are further bifurcated into consulting, and training and education. The growth of this segment can be attributed to the increasing deployment of social media analytics software, which leads to the increasing the demand for pre- and post-deployment services, as these solutions require training, owing to technical complexities.
Asia Pacific (APAC) is expected to grow at the highest CAGR during the forecast period. The region is becoming a new hotspot in the social media analytics market, due to rising investments in the process of using social media platforms across potential economies. Several Asian countries are leveraging on information-intensive data management technologies, and social media analytics is one of the leading technology trends. Companies have achieved a strong position in the social media analytics market due to their well-practiced strategy of increasing the customer base through acquisitions and partnerships with significant players in the market.
The report includes the study of the key players offering social media analytics solutions and services. It profiles major vendors in the market and includes an in-depth competitive analysis of key players, along with their company profiles, business overviews, product offerings, recent developments, and market strategies.
Key Topics Covered:
1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.4 Years Considered for the Study
1.5 Currency Considered
1.6 Stakeholders
2 Research Methodology
2.1 Research Data
2.2 Data Triangulation
2.3 Market Size Estimation
2.4 Market Forecast
2.5 Competitive Leadership Mapping Methodology
2.6 Assumptions for the Study
2.7 Limitations of the Study
3 Executive Summary
4 Premium Insights
4.1 Attractive Market Opportunities in the Social Media Analytics Market
4.2 Market: Top 3 Application Areas
4.3 Market: By Industry Vertical
4.4 Market, By Application and Region
5 Market Overview and Industry Trends
5.1 Market Overview
5.2 Market Dynamics
5.3 Industry Trends
6 Social Media Analytics Market, By Component
6.1 Introduction
6.2 Software
6.3 Services
7 Market, By Application
7.1 Introduction
7.2 Sales and Marketing Management
7.3 Customer Experience Management
7.4 Competitive Intelligence
7.5 Risk Management and Fraud Detection
7.6 Public Safety and Law Enforcement
7.7 Others
8 Social Media Analytics Market, By Deployment Model
8.1 Introduction
8.2 On-Premises
8.3 Cloud
9 Market, By Organization Size
9.1 Introduction
9.2 Small and Medium-Sized Enterprises
9.3 Large Enterprises
10 Market, By Industry Vertical
10.1 Introduction
10.2 Banking, Financial Services and Insurance
10.3 Telecommunications and It
10.4 Retail and Ecommerce
10.5 Healthcare and Life Sciences
10.6 Government and Defense
10.7 Media and Entertainment
10.8 Travel and Hospitality
10.9 Others
11 Social Media Analytics Market, By Region
12 Competitive Landscape
12.1 Competitive Leadership Mapping
12.1.1 Visionary Leaders
12.1.2 Innovators
12.1.3 Dynamic Differentiators
12.1.4 Emerging Companies
Company Profiles
- Oracle
- Salesforce
- IBM
- Adobe
- SAS Institute
- Clarabridge
- NetBase
- Digimind
- Brandwatch
- Talkwalker
- Meltwater
- Khoros
- Cision
- Simplify360
- Hootsuite
For more information about this report visit https://www.researchandmarkets.com/r/ymxfwh
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