Fiesta Parade Floats, the Rose Parade’s Premier Float Builder, Unveils an Inspiring Line-Up of Float Entries for the 131st Rose Parade

Thousands of Volunteers Race to Transform Steel Structures into New Year’s Day Masterpieces as the Longest Tenured Rose Parade Float Builder Kicks Off Decorating Week

Fiesta Parade Floats unveils an inspirational and entertaining line-up of 2020 Rose Parade float entries. (Graphic: Business Wire)

IRWINDALE, Calif.--()--Fiesta Parade Floats, the award-winning Rose Parade float builder, kicks off its 32nd year of Float Decorating Week with the unveiling of an inspirational and entertaining line-up of 2020 Rose Parade float entries.

Celebrating the influence of optimism and hope as conveyed through this year’s Rose Parade theme, “The Power of Hope,” Fiesta Parade Floats is proud to present 2020 float entries for Dole Packaged Foods, Kaiser Permanente, City of Torrance, AIDS Healthcare Foundation, Underground Service Alert of Southern California (DigAlert 811), Donate Life, Chinese American Heritage Foundation, The UPS Store, Northwestern Mutual, General Society Of Mayflower Descendants and Chipotle Mexican Grill.

Once again exceeding the standard for float design, construction and floral presentation, each entry will showcase the 2020 theme through a diverse array of inspiring and entertaining design concepts that include historic arrivals, brick roads, life gifts, chaotic construction, battlefield heroes, hopeful journeys, inspirational stories, future farmers, lazy llamas, picturesque gardens and sunny days.

Led by a talented team of Rose Parade veterans that includes president, Tim Estes, vice president and floral director, Jim Hynd AIFD, a group of world-renowned designers, and the industry's only full-time support staff, no other Rose Parade float builder has been more dominant than Fiesta Parade Floats over the past three decades.

Maintaining the highest award win rate in the Rose Parade industry and leading in floral technology, Fiesta Parade Floats looks to bolster their impressive float building track record in 2020 with another incredible line-up of Rose Parade floats.

"It is the most exciting time of the year for us here at Fiesta Parade Floats as we get to see a year’s worth of planning and preparation come together in a matter of days,” said Tim Estes, president of Fiesta Parade Floats. “It is our outstanding clients that provide the inspiration and vision that serves as a catalyst for the creation of unforgettable Rose Parade memories. We are looking forward to another great parade.”

For up-to-date information and news on the 2020 Rose Parade floats, visit the Fiesta Parade Floats website (www.fiestaparadefloats.com) and follow Fiesta Parade Floats on Facebook, Twitter (@fiestafloats), Instagram (@fiestaparadefloats) and YouTube.

ABOUT FIESTA PARADE FLOATS

Based in Irwindale, CA, the 2020 Rose Parade will be Fiesta’s 32nd year as a world premier float builder. Fiesta Parade Floats is considered a leader in both floral technology and floral application within both, the float and floral industries. Maintaining the highest award win rate in the Rose Parade industry, Fiesta also builds custom props for television commercials, feature films, exhibits and theme parks. For more information, visit http://www.fiestaparadefloats.com.

Contacts

Stefan Pollack/William Ostedt
The Pollack PR Marketing Group
310-556-4443
spollack@ppmgcorp.com
wostedt@ppmgcorp.com

Release Summary

Rose Parade float builder kicks off its 32nd year of Float Decorating Week with the unveiling of 11 float entries.

Contacts

Stefan Pollack/William Ostedt
The Pollack PR Marketing Group
310-556-4443
spollack@ppmgcorp.com
wostedt@ppmgcorp.com