LOS ANGELES--(BUSINESS WIRE)--Shamrock Capital, a Los Angeles-based investment firm, today announced that it has made an investment in Ad Results Media, the industry leader in audio and podcast advertising. Terms of the transaction were not disclosed.
Ad Results Media has more than 20 years of experience executing successful audio campaigns for a wide variety of companies – from established corporations to high-growth start-ups. Ad Results Media was among the first US-based agencies to combine the disciplines of influencer and audio advertising across platforms including podcasts, radio, streaming audio, and YouTube.
“The five partners at Ad Results Media have built an impressive business, establishing the company as the industry leader in an exciting and transformative space,” said Alan Resnikoff, Partner at Shamrock Capital. “Through our other investments, we have experienced firsthand the efficacy of podcast advertising in acquiring new customers and only expect this channel to grow as more and more consumers discover and engage with the podcasting medium. We look forward to working closely with the management team and supporting their mission to provide premium results for their clients and uphold its position as the largest player in this fast-growing space.”
“As we strategically plan for the future of Ad Results Media, Shamrock Capital is the perfect partner for us due to their longstanding presence in the media and entertainment sector, unparalleled track record of leveraging and growing emerging media platforms, and their ability to quickly understand the drivers of our business,” said Marshall Williams, Partner & CEO at Ad Results Media. “We’re excited to collaborate with Shamrock as we continue to invest in technology and services geared toward producing the best results for our clients and partners.”
This investment will further expand Ad Results Media’s growth in world-class services and technology advancements. This includes building upon the company’s production studio for voiced ad recordings launched earlier this year and the development of their proprietary data, analytics, ad grading, trafficking, and ad quality assurance platforms. For more information on how Ad Results Media is helping grow the podcast industry, please visit www.adresultsmedia.com.
About Ad Results Media
Ad Results Media is the leading audio and podcast advertising agency and was one of the first US-based agencies to combine the disciplines of influencer and audio advertising across podcasts, radio, streaming audio and YouTube. The company is now one of the largest performance audio advertising agencies in the world, leveraging strong relationships within the audio industry to connect advertisers with the world’s most high-profile news, sports and entertainment creators. Ad Results partners with enterprise corporations to high-growth start-ups with offices in Houston, San Diego and Austin. For more information, please visit or follow along on social @adresultsmedia.
About Shamrock Capital
Shamrock Capital is a Los Angeles-based investment firm with approximately $1.6 billion of assets under management, investing exclusively in the media, entertainment, and communications sectors. Shamrock was originally founded in 1978 as the family investment company for the late Roy E. Disney and has since evolved into an institutional money manager with a leading group of investors including endowment and pension funds. Shamrock partners with strong management teams and takes an active, collaborative approach to creating value in each investment. Shamrock’s other current investments include Appetize, Branded Cities, DeCurtis, FanDuel, Iyuno Media Group, Maple Media, Mobilitie, Omega Wireless, Pixellot, Silvergate Media, and Wpromote. For more information, visit shamrockcap.com.