ATLANTA--(BUSINESS WIRE)--Terminus, the #1 customer rated account-based marketing platform, announced today it has named SaaS veteran Tim Kopp as its chief executive officer and chairman. Kopp is a recognized marketing and technology leader with more than 20 years of experience at global B2B and B2C brands such as ExactTarget and Coca Cola, and as an active early-stage investor at Hyde Park Venture Partners. During his time as chief marketing officer at ExactTarget, Kopp led a team of more than 300 marketing leaders to scale revenue from $50M to $400M, through IPO, and ultimately to a 2013 acquisition by Salesforce for $2.7 billion. Kopp has served on the Terminus board of directors since 2015 and assumed the role of the executive chairman earlier this year.
Looking ahead, Kopp will push Terminus to continue to scale rapidly as B2B marketing and sales teams realize the impact account-centric strategies have on enabling businesses to surpass revenue goals and drive sustainable growth. This foundational shift from ABM as a marketing program to an elemental best practice was recently noted in a Forrester report and subsequent blog by Laura Ramos, Vice President and Principal Analyst with Forrester Research, who wrote, “Forrester predicts that by 2025, the term ‘ABM’ will disappear as account-centric becomes the way most B2B organizations identify, plan, manage, and measure buying and post-sale motions.”
“Marketing and business are at a crossroads. We’re shifting to a new frontier of automation that prioritizes more effective account targeting, engagement, and acquisition,” said Tim Kopp, Chairman and CEO, Terminus. “The emerging generation of CMOs is transitioning toward hyper-targeted campaigns and intelligent, data-driven digital marketing. ABM has moved past marketing, and Terminus is the definitive leader powering account-based transformation and helping businesses achieve rapid, long-term growth.”
“The evolution of ABM presents an incredible opportunity and, with Tim at the helm, Terminus is poised to not only seize this opportunity, but fully redefine the market for an account-based world,” said David Cummings, co-founder of Pardot, now part of Salesforce, and Terminus board member. “Tim’s leadership experience and deep marketing practitioner background with companies who have pioneered their markets equip him to lead Terminus’ – and the entire market’s – next phase of growth and transformation.”
The Terminus account-based platform provides savvy marketers with the tools they need to drive demand, achieve better revenue outcomes, and establish long-term brand loyalty with their best-fit accounts. It is the platform of choice for organizations such as Thomson Reuters, Snowflake, and Phononic. Just this year, Terminus was named one of Inc. magazine’s Best Workplaces for the third consecutive year, the leader in G2’s Account-Based Execution category for the sixth quarter in a row, and ranked No. 21 on Deloitte’s 2019 Technology Fast 500.
Co-founder and former CEO, Eric Spett, will continue to be actively involved with the company as a member of the board.
To learn more about Terminus’ account-based marketing platform, please visit the Terminus website and read Kopp’s blog post on his vision for the company.
About Terminus
Terminus is the leader of the account-based movement and the crucial link that connects B2B marketing and sales teams with their ideal customers. The Terminus solution arms marketing teams with an account-centric platform that delivers the intelligence and automation needed to scale ABM and revolutionize the way B2B marketing is done. Hundreds of organizations worldwide, including Salesforce, GE, Verizon, 3M and CA Technologies, turn to Terminus to more effectively target, engage and grow their best-fit accounts. Terminus offers savvy marketers the technology and proven expertise to radically improve ABM strategies and campaigns, increasing ROI and producing exceptional results. For more information, visit: Terminus.com.