CHARLOTTE, N.C.--(BUSINESS WIRE)--Frontier Capital, the Charlotte-based growth equity firm focused on software, today announced that it is rebranding to become Frontier Growth.
For Frontier, it’s a natural evolution. Now in its twentieth year, the firm was founded by entrepreneurs who faced many of the same challenges their portfolio companies face today. This experience, combined with their focus on software, provides a deep understanding of what it takes to scale growth stage companies.
Commenting on the rebrand, co-founder Richard Maclean said, “When we started the firm in 1999, offering growth-stage businesses access to capital was unique. Today, it’s table-stakes. Our partners expect much more. They expect us to roll up our sleeves and help with key growth initiatives. They are also seeking more collaborative and transparent relationships for their next stage of growth.”
People Before Numbers
The new brand reinforces Frontier’s long-time focus on their approach to growth—one that puts people before numbers.
As Partner Michael Ramich says, “The reality is that long-term success comes from getting the right team in place, with the right vision and an outstanding product. It’s about people.”
Frontier Growth deploys a cross-disciplinary team to every investment. In addition to the firm’s investment team, it also brings together seasoned software leaders and operational specialists to support CEOs and Founders.
Building on Success
Frontier Growth’s approach is one that recognizes that every successful business is someone’s life’s work. As co-founder, Andrew Lindner comments, “We approach each relationship with a great deal of respect, knowing that great businesses don’t just happen, they are willed to happen. It’s a privilege to be able to play a support role in the process of building sustainable, great businesses.”
It is an approach Frontier Growth is applying across the companies in its current portfolio and one that has contributed to the firm being named one of Inc. Magazine’s 50 Best Private Equity Firms for Entrepreneurs1.
About Frontier Growth
Frontier Growth supports the growth of software companies that have $8m to $25m in revenue by deploying both investment capital and operational expertise. The firm was founded with a culture that puts People Before Numbers, because it’s people that lead to real growth. With over 20 years’ experience and actively investing its fifth fund, Frontier respects that each of their companies represents someone’s life’s work. It’s why the firm’s explicit focus is to help them grow without stifling the innovation that’s made them successful. For more information, visit frontiergrowth.com.
1 Inc. Magazine identified firms that have invested in founder-led companies, gathered data on how their portfolio companies have grown, and asked entrepreneurs to tell us about their experiences--including what any founder should know about outside investors). For more information: https://frontiergrowth.com/news/frontier-capital-rated-as-a-top-pe-firm-for-entrepreneurs-by-inc/
