KUALA LUMPUR, Malaysia--(BUSINESS WIRE)--Triton Digital®, the global technology and services provider to the digital audio and podcast industry, announced today that BFM, Malaysia's only independent business radio station, has selected Triton Digital to power the delivery, monetization, and measurement of its streaming audio and podcast content.
Through this partnership, BFM will utilize Triton’s robust audio streaming network to deliver their high-quality business news and current affairs audio content online, and the Tap Ad Server to dynamically insert highly targeted audio ads into their streams. To support their monetization goals, BFM will leverage Triton’s programmatic audio marketplace and audio SSP to make their online audio and podcast inventory available to media buyers around the world through both open and private marketplace deals.
In addition, BFM will use Triton’s Webcast Metrics® service to measure their highly engaged online listening audience, and the enterprise Omny Studio podcast management platform to capture, edit, and distribute their podcast content.
“Triton provides reliable, sophisticated, and a flexible suite of comprehensive audio technology,” said Meera Sivasothy, General Manager at BFM. “We look forward to having the support of Triton’s industry-leading technology and knowledgeable team as we continue to grow and evolve our digital audio strategy.”
“We are pleased to provide BFM with the tools they need to deliver, monetize, and measure their digital audio streams,” said Benjamin Masse, Managing Director, Market Development and Strategy. “Our streaming and advertising technology will enable BFM to provide an increasingly enhanced and engaging listening experience for their audience, and a higher return for their advertisers. In addition, our audience measurement service will provide BFM with insight into how, where, and by whom their digital audio content is being consumed, which will enable them to generate incremental revenue.”
About Triton Digital
Triton Digital® is the global technology and services leader to the digital audio and podcast industry. Operating in more than 40 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics®, the leading online audio measurement service and Podcast Metrics, one of the first IAB certified podcast measurement services in the industry. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry. Triton Digital is a wholly owned subsidiary of The E.W. Scripps Company (NASDAQ: SSP). For more information, visit www.TritonDigital.com.
About BFM
BFM is Malaysia's only independent radio station, focused on business news and current affairs.
BFM's purpose is to build a better Malaysia by championing rational, evidence-based discourse as a key element of good policy decisions.
BFM applies its discourse-based approach to other programming areas such as entrepreneurship, health, fashion, the arts, sports and music, as well as to its executive education initiative, The BFM-EDGE Education - A collaboration between two business media, The Edge and BFM Media, to advance Malaysia through education and entrepreneurship.
BFM can be heard on frequency 89.9 MHz in Wilayah Persekutuan Kuala Lumpur, Selangor, and parts of Negeri Sembilan and Melaka. And now, BFM is officially on Triton Digital.
