HOOD RIVER, Ore.--(BUSINESS WIRE)--Tofurky, the leading independent producer of plant-based proteins in the U.S., today unveiled two limited-edition “ugly Christmas sweaters” to celebrate the 25th anniversary of its Tofurky Turk’y Roast, with 100 percent of proceeds benefiting the conservation nonprofit WildAid. In addition to protecting endangered species and their critical habitats, WildAid encourages lifestyle habits that fight climate change, including eating less meat, a significant focus of Tofurky’s purpose before profits reinvestment initiative. Designed to spark conversation, make a point, and give back, a limited number of tongue-in-cheek holiday sweaters will be available for purchase online starting Dec. 3, in tandem with Giving Tuesday.
Can you imagine wearing a standout sweater that encourages people to “Say Yum” to plant-based eating or expresses best wishes for a merry and politically air-tight holiday this season? Tofurky’s holiday sweaters will start a tradition that is good for our animal friends and good for the planet with two designs:
- “Say Yum” – Over a wintry scene, this sweater nods to the growing popularity and availability of tasty plant-based foods alongside embroidered forks and knives.
- “High Five” – A Tofurky sausage high-fives a hot dog bun on the front of this sweater, while the back nods to the approaching 2020 election with best wishes for a merry and politically air-tight holiday.
“For Tofurky, nothing captures the holiday spirit quite like a festive party with family and friends, tasty food and funny holiday sweaters,” said Jaime Athos, president and CEO of Tofurky. “We already had the delicious plant-based holiday foods covered—so, in keeping with the fun-loving and purpose driven nature of the brand, we’ve designed two holiday sweaters that we think will continue our tradition of inspiring eyerolls and open-mindedness at the dinner table, while benefiting WildAid’s sustainable work.”
Twenty-five years ago, when Tofurky debuted its plant based Tofurky Turk’y Roast for the first time, the brand quickly assumed a good-humored tongue-in-cheek voice as a meat heavy nation poked fun at its tofu turkey alternative. Today, Tofurky hopes its good-natured limited-edition sweaters will bring joy to vegans, vegetarians, flexitarians, environmental activists and more nationwide while supporting a good cause and celebrating how far the plant-based industry and Tofurky Roast have come.
Tofurky holiday sweaters will be available for $34.99 at uglychristmassweater.com/tofurky. With 100 percent of proceeds benefiting WildAid, the total donation is expected to exceed $10,000. Tofurky is encouraging anyone who buys a funny sweater to share their super fashionable statement on social using #TofurkySweater. For more information about Tofurky, visit Tofurky.com or find the brand on Facebook, Instagram and Twitter.
About Tofurky
Founded in 1980, Tofurky makes lip-smacking plant-based foods that are kind to people, animals and the environment. The leading independent plant-based protein producer in the nation, Tofurky also brings delicious, plant-based, dairy-free desserts to market under the brand Moocho. All Tofurky’s chef-crafted foods are made with the highest quality ingredients and are indulgent ways for everyone from vegans to flexitarians to enjoy their favorite comfort foods. All Tofurky products are 100 percent non-GMO, vegan and use local and organic ingredients whenever possible. As a Certified Benefit Corporation, Tofurky puts purpose before profits and reinvests in a wide variety of environmental initiatives, advocates for animal welfare and invests in its community. For more information, visit www.tofurky.com, ‘like’ us on Facebook, or follow us on Instagram and Twitter.
