LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of its latest article on why healthcare market segmentation is invaluable to providers. This blog covers :
- What is healthcare market segmentation?
- What are the key benefits of healthcare market segmentation?
Market segmentation is used by companies across industries to group their customers into diverse groups based on their similarities and to analyze each group separately for identifying key factors affecting their behavior. Healthcare market segmentation is a relatively new concept. It provides insights into the behavior of healthcare consumers in an environment where healthcare is moving rapidly towards patient-centered care which is premised on individuals becoming more active participants in managing their healthcare plans.
Several leading healthcare providers have leveraged Infiniti’s healthcare market segmentation to better engage with patients and deliver tailored services. Request a free proposal to know more about our healthcare market segmentation engagement.
Benefits of healthcare market segmentation
Patient engagement
Layering information about the behavior and attitudes of patients apart from the clinical information is one of the best ways to communicate and engage with several types of patients and improve the care provided.
Healthcare marketing
Not all consumers respond in the same way to a particular message. Gaining deeper knowledge about patient preferences through healthcare market segmentation can help determine the types of message and marketing communications that a particular group of healthcare consumers are more likely to respond to.
By understanding your existing and potential customers in terms of distinct market segments, we can help you gain vital insights for promoting your products and services to each segment more effectively. Get in touch with our healthcare industry experts for more insights on our solutions.
Service distribution strategy
Healthcare market segmentation can help healthcare companies to gain deeper knowledge of the consumer segments that are prevalent in different neighborhoods. Using this information, healthcare organizations can determine the type of providers and services that they could place in various parts of the market.
New product or service development
Different patients may opt for a different model of care or healthcare plans. By resorting to healthcare market segmentation, companies in the healthcare sector can identify how different consumers respond to different healthcare plans and pinpoint the gaps in the current offerings.
You may also like to read some of our recent articles on market segmentation:
- Market Segmentation: A Key to Success for Pharmaceutical Companies
- Target Market Segmentation to Enhance Customer Retention Rate by 17% for a CPG Company
- Market Segmentation Strategies: 3 Major Challenges B2B Enterprises Face and Ways to Tackle Them
Infiniti is well versed in a multitude of qualitative and quantitative solutions to address your healthcare market segmentation needs. Learn more about our services portfolio. Request for more information.
About Infiniti Research
Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies. To know more, visit:https://www.infinitiresearch.com/about-us
