EVERETT, Wash.--(BUSINESS WIRE)--Tori Belle Cosmetics, LLC, (Tori Belle), a wholly owned subsidiary of LashLiner, LLC, today announced availability of patent-pending Magnetude Magnetic Mascara, the world’s first magnetic mascara, along with Magnetude Illusion Magnetic Eyelashes. Simply apply two coats of the magnetic mascara to natural lashes, let them dry, and the magnetic false lashes will jump into place onto natural lashes.
There are two beautiful styles of Tori Belle Magnetude Illusion Eyelashes to use with Magnetude Magnetic Mascara: Fantasy, for a fuller, more dramatic look; and Mystic, for a lighter, everyday look, and featuring lashes on an invisible band that mimics the appearance of natural lashes.
“When I invent new beauty products, I focus on ease of use, comfort, and the ability to achieve results that are just as beautiful as a professional makeup artist would create – yet all from the comfort of home,” said Laura Hunter, founder and CEO of Tori Belle Cosmetics. “It is easy to get frustrated with other styles of false eyelashes that require glue or difficult application processes, but don’t give up. Tori Belle’s Magnetude Mascara and Magnetude Illusion Magnetic Eyelashes were designed so anyone can look like they have a professional makeup artist.”
Magnetude Magnetic Mascara and Magnetude Illusion Magnetic Eyelashes are the latest addition to Tori Belle’s family of innovative lash products, including the company’s popular line of Magnetude Magnetic Eyeliner and Lashes.
How Magnetude Mascara and Magnetude Illusion Magnetic Eyelashes Work
Users simply apply a coat of Magnetude Magnetic Mascara to the tops of their natural lashes, add a second coat, let them dry for one to two minutes, and place Magnetude Illusion Magnetic Eyelashes onto natural lashes, allowing them to jump into place.
Magnetude Magnetic Mascara features an innovative wand with an end to brush the lashes and another end for finely controlled application of the mascara or even optional eyeliner.
To remove the reusable lashes, simply pull them off gently. To remove the water-resistant mascara, use Tori Belle’s Shake It Off makeup remover or your preferred makeup remover product.
Retail Information and Pricing
Magnetude Magnetic Mascara and Magnetude Illusion Magnetic Eyelashes are available now via the Tori Belle website at shop.toribellecosmetics.com and via Tori Belle affiliates. Pricing is as follows: Magnetude Magnetic Mascara ($50 as a stand-alone purchase); Magnetude Magnetic Mascara and both styles of Magnetude Illusion Magnetic Eyelashes ($80 as a set).
About Tori Belle Cosmetics, LLC
Tori Belle Cosmetics, LLC, is a wholly owned subsidiary of magnetic eyeliner innovator LashLiner, LLC, named after Founder and CEO Laura Hunter’s two daughters, Victoria and Isabelle. Since launching in June 2019, the retail brand, which sells the Magnetude line of magnetic mascara, magnetic eyeliner, magnetic lashes and other cosmetics, has grown exponentially, paying out more than $2 million in commissions to 7,000+ affiliates. Tori Belle breaks down barriers to success for affiliates, including not requiring them to be exclusive, carry stock, or ship product; via invaluable training, and more.
An entrepreneur at heart, Laura ensured that the company’s retail strategy leverages the cost of traditional retail distribution in order to pay affiliates and influencers, providing them with an industry leading commission structure and the ability to successfully grow their businesses. Tori Belle’s Magnetude line is available via independent affiliates at www.toribellecosmetics.com.
About LashLiner, LLC
LashLiner, LLC, was founded in March 2018 by beauty industry veteran Laura Hunter to launch her flagship product invention. The patent-pending LashLiner System is the world's first magnetic eyeliner and false eyelash system, offering quick, easy and painless application of beautiful false eyelashes that simply click into place. The company’s wholly owned subsidiary Tori Belle Cosmetics is a retail brand that sells the Magnetude line of magnetic mascara, magnetic eyeliner, magnetic lashes and other cosmetics via independent affiliates. The LashLiner System is available at www.lashliner.com. Tori Belle’s Magnetude line is available via independent affiliates at www.toribellecosmetics.com.
