TORONTO--(BUSINESS WIRE)--Today marks the official start of the 79th annual National Newspaper Week, an opportunity to recognize the critical role that newspapers play in an active and healthy democracy. To celebrate, News Media Canada is rallying Canadians to come together to show their support for newspaper journalism.
“The need for reliable, fact-based news reporting is critical, now more than ever,” said Bob Cox, Chair of News Media Canada, the association that represents the Canadian news media industry. “Studies show that 8 in 10 Canadians read a newspaper each and every week. This National Newspaper Week, we invite those readers to become advocates for the Canadian newspaper industry, and to vocalize their support for the important work being done by newspapers from coast to coast. Let’s send a message to Canadian businesses, advertisers, to all levels of government, and to newspaper journalists that newspapers matter.”
Canadians are encouraged to pick up a copy of their local newspaper or subscribe this week, to visit local businesses who advertise in a Canadian newspaper, and to show their support for the Canadian newspaper industry on social media by posting a photo of themselves with their favourite newspaper and sharing why their newspaper matters to them, using #NewspapersMatter.
“Newspapers can’t thrive without our support, as readers, as business owners, and as citizens,” concludes Cox. “During National Newspaper Week and every week, we need to stand up for the importance of credible, reliable journalism.”
A print and digital consumer awareness campaign supporting the work of newspapers will also run in local, regional and national newspapers across Canada.
National Newspaper Week takes place from October 6 to October 12, 2019.
About News Media Canada
News Media Canada is the voice of the print and digital news media industry in Canada and represents hundreds of trusted titles in every province and territory. News Media Canada is an advocate in public policy for daily and community media outlets and contributes to the ongoing evolution of the news media industry by raising awareness and promoting the benefits of news media across all platforms. For more information, visit www.newsmediacanada.ca or follow us on Facebook, Twitter, Instagram and YouTube.