Friendly’s Wants to Keep You Caffeinated with New and Improved Coffee Program Introduced in Response to Consumer Feedback

Chain Celebrates with Hundreds of Thousands of Free Cups of Coffee During Special Promotion on August 15^th

First 25 guests at each location to win free iced coffee for a year – plus iced coffee for just $1 on August 15^th

WILBRAHAM, Mass.--(BUSINESS WIRE)--Friendly’s^® Restaurants has launched a revamped coffee program with newly sourced, high quality beans, updated brewing equipment and a range of new flavors available at participating restaurants. The restaurant chain is celebrating the rollout of its new coffees with a special promotion for its customers on August 15, 2019.

The first 25 guests at each participating Friendly’s location on August 15^th will be awarded Free Iced Coffee for a year. This prize comes in the form of 52 vouchers for a free iced coffee, totaling one per week for a full calendar year. In addition, every guest on August 15^th will be able to purchase Friendly’s new regular or flavored iced coffee for just $1.

“Our consumers spoke and we listened,” said Dennis Pfaff, Chief Operating Officer, FIC Restaurants, Inc. “We absorbed feedback from our guests over the years on our old coffee and are beyond excited to rollout a much-improved coffee program, made with new machines from high quality beans. We look forward to continue improving and evolving with our consumers’ changing tastes.”

The new coffees have a robust flavor profile and come in regular and decaf options. Additionally, for the first time Friendly’s will be offering iced coffee – which comes in hazelnut, French vanilla, regular and decaf. The new coffees are brewed from high-quality beans with a light roast and are brewed with newly installed machines.

The new coffee program and celebratory promotion are available at participating restaurants only.

About FIC Restaurants, Inc.:
FIC Restaurants, Inc. is a restaurant company that operates under the iconic brand name “Friendly’s Restaurants”, serving signature sandwiches, burgers and ice cream desserts in friendly, full service restaurants. For over 80 years, Friendly’s Restaurants and their dedicated service teams have delighted generations of guests by offering every day value on great tasting food and ice cream creations. For the future, Friendly’s Restaurants has plans for introducing new and innovative food and ice cream offerings, bright new restaurants, and unique ways to reach and satisfy guests. For additional information please visit www.friendlys.com.