Books-A-Million to Celebrate Harry Potter’s Birthday With Special Event, July 27

Fans are invited to honor the Boy Who Lived with exclusive offers, games and more!

BIRMINGHAM, Ala.--()--Books-A-Million:

WHAT:

On Saturday, July 27, all Books-A-Million stores will transform into the Wizarding World for Harry Potter’s birthday celebration!

 

All fans of wizardry are invited to celebrate the hero of Hogwarts! Practice spells during a friendly competition in the Dueling Wand Club, test the limits of knowledge with Harry Potter trivia and create slime brew with magical ingredients during a special potions class – and take it home in a specially made glass potion bottle! Attendees are invited to meet up with other Harry Potter fans and play the Wizards Unite app in-store at Books-A-Million by downloading the free app on Android or iPhone (or iPad). Fans are invited to come dressed as their favorite character from the wizarding world, roaming the store and completing missions on behalf of the Ministry of Magic.

 

Guests will also have the opportunity to take advantage of special pricing on the Harry Potter original collection series as well as the newly designed cover art books, illustrated by Caldecott Medalist Brian Selznick. This special offer includes a free Harry Potter paperback book with the purchase of two other paperback books in the Harry Potter series – ranging in price from $10.99 to $16.99 – and is available through July 31 in all Books-A-Million stores. Dedicated fans can also stock up on themed collectables in Diagon Alley, such as the Hedwig Mini Backpack, BAM! Exclusive Harry Potter Funko pop vinyl character or a cozy Marauders Map blanket, as well as add to their book collection with two new releases: “The Unofficial Ultimate Harry Potter Spellbook: A Complete Guide to Every Spell in the Wizarding World” and “Calling All Witches! The Girls Who Left Their Mark on the Wizarding World.”

 

This event is part of Books-A-Million’s Summer Adventure activities, taking place throughout July and into August, including the “Scary Stories To Tell in the Dark” indoor campout on Saturday, August 3 from 6-8 p.m. and a “Pete the Cat” storytime and activities on August 10 from 2-4 p.m. For more information about upcoming store events, please visit www.booksamillion.com/storefinder or follow Books-A-Million on Facebook for more event information.

 

WHERE:

All Books-A-Million locations

 

WHEN:

Saturday, July 27, 2019

2-4 p.m.

ABOUT BOOKS-A-MILLION
Books-A-Million, headquartered in Birmingham, Alabama, is the second largest chain of bookstores in the United States. Books-A-Million got its start in 1917 as a magazine stand in Florence, Alabama and now operates over 200 stores in 32 states as well as an online store at booksamillion.com. While Books-A-Million’s presence has grown, the goal has remained the same: to serve each community with the best selection of books, toys, games and entertainment, all at great prices. Find the nearest Books-A-Million at booksamillion.com/storefinder. Follow Books-A-Million on Twitter, Instagram, Facebook and Pinterest to discover shelf inspiration, new releases, gifts and more.

Contacts

Haley Sheram
BRAVE Public Relations
404.233.3993
hsheram@emailbrave.com

Release Summary

On Saturday, July 27, all Books-A-Million stores will transform into the Wizarding World for Harry Potter’s birthday celebration!

Contacts

Haley Sheram
BRAVE Public Relations
404.233.3993
hsheram@emailbrave.com