DENVER--(BUSINESS WIRE)--Shift, a cannabis company dedicated to providing consumers with genuine cannabis products that fuel the desire for exploration and adventure, has announced its expansion into Colorado.
Shift’s premium flower, pre-rolls, and distillate cartridges are now available in 50 adult-use dispensaries across Colorado, with plans to expand into 100 more this year. As true cannabis enthusiasts who know and love the plant, Shift understands that the current lexicon (sativa, indica, hybrid) applied by scientists describe how the plant grows, not how the plant affects the consumer. Thus, their team built an intuitive system that is more user-friendly. Shift products are categorized as follows:
EXPLORE - Uplifting, euphoric, and cerebral-focused terpene profiles make this category unique. While these products are often used for day-time activity, they are just as effective for turning up the energy in the evening. Explore strains include 970 Headband and Sunshine Haze, both paying homage to their parental lineage namesakes dating back decades.
WANDER - Known as “any-time” or “all-day” applications, this category is useful and enjoyable in health or adventure settings. Wander commonly produces effects that are more mild in nature, yet full spectrum, perfect for leisure activity. Wander strains include Lemon Jilly, which showcases the sweet and sour profile concentrate-enthusiasts have come to love, and Bruce Brainer, a perfect representation of the world famous OG Kush palate.
DREAM - Products for those seeking a calming, body-oriented effect. For many, this category produces restful sleep, alleviates body and muscle pains, and is terrific for post-workout recovery or post-adventure relaxation. Dream strains include Skywalker OG, known for its potent effects and flavors, and Space Ape, a brand new cultivar combining tastes and scents from Grape Ape with the diesel fuel power of Stardawg.
Shift product can be enjoyed via pre-roll packs, loose leaf flower, and distillate cartridges featuring customer-tested taste profiles. Shift currently offers five proprietary flavors, with a new 1:1 CBD profile coming this fall.
Cultivars are sourced from Shift’s unique seed lot and harvested at Dalwhinnie Farms in Ridgway, CO, a geo-thermal cultivation facility located on 200 acres of San Juan Mountain Valley land. The proprietary cold-dry and cold-cure process utilized at Dalwhinnie Farms and its world-class cultivation team ensures cultivars dry slowly and evenly for a one-of-a-kind experience. Shift’s hand-picked flower has also been sold wholesale in over 100 dispensaries across the state.
"I'm thrilled that Colorado cannabis consumers can experience the Shift difference," says Travis Howard, Shift’s founder. "We are flower people who have built a brand for those searching for something genuine. As consumers ourselves, we truly understand what folks are looking for when choosing a cannabis brand, and we really do care. We believe you deserve the best with every puff and pass.”
A former attorney and true cannabis advocate and consumer, Travis Howard founded Shift in 2010 after realizing he could use his law experience to help cannabis businesses. He created Shift to provide consumers with a cannabis lifestyle brand that values transparency and high quality.
About Shift
Founded in 2010, Shift is a multi-state cannabis company operating medical dispensaries in New Mexico and supplying distillate and flower products to recreational dispensaries in Colorado. Shift is dedicated to the pursuit of excellence, and providing consumers with the highest-level quality of cannabis. Shift aims to elevate your adventure, whatever genuine adventure means to you. For more information, visit www.shiftcannabis.com.
