Male Grooming Products Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024 - ResearchAndMarkets.com

DUBLIN--(BUSINESS WIRE)--The "Male Grooming Products Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024" report has been added to ResearchAndMarkets.com's offering.

The global male grooming products market reached a value of US$ 60.6 Billion in 2018. The market value is further expected to reach US$ 81.2 Billion by 2024, exhibiting a CAGR of 5% during 2019-2024. Grooming helps an individual to uplift his social image and make a positive impression in a social setting. The act of personal grooming generally includes maintaining and cleaning several parts of the body. These products by definition are used for staying clean and making the outer appearance more attractive. Till the last few decades, male grooming products were primarily limited to shaving creams, deodorants, after shave colognes and shampoos. In recent times, however, several male grooming products have been designed and developed which include moisturisers, facial creams, bronzers, concealers, serums, face masks as well as a number of anti-ageing products.

Global Male Grooming Products Market Drivers:

The growth of the male grooming products market has been catalyzed by an increasing consciousness among male consumers on personal wellness and appearance. Driven by an increasing penetration of media, there has been a rising societal pressure to always look good.

Attitudes towards traditional masculinity have changed and men are now also diversifying into skincare products, such as moisturizers, scrubs, anti-aging creams, whitening creams, etc. to improve their physical appearance. This represents a significant shift from the times when male consumers followed a minimal grooming routine and would often use female beauty products as there were limited substitutes for them.

Another major driver of the male grooming market is the rising penetration of eCommerce and social media. Although the online market is still at a nascent stage, it is currently experience strong growth rates and allows consumers convenience and a wide variety of products to choose from. The increasing penetration of social media platforms such as YouTube, Facebook, Instagram, Whatsapp, etc. are also influencing consumers, particularly the younger generation to improve their physical appearance.

Key Topics Covered:

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study

2.2 Stakeholders

2.3 Data Sources

2.3.1 Primary Sources

2.3.2 Secondary Sources

2.4 Market Estimation

2.4.1 Bottom-Up Approach

2.4.2 Top-Down Approach

2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

4.1 Overview

4.2 Key Industry Trends

5 Global Male Grooming Products Market

5.1 Market Overview

5.2 Market Performance

5.3 Market Breakup by Product

5.4 Market Breakup by Distribution Channel

5.5 Market Breakup by Price Range

5.6 Market Breakup by Region

5.7 Market Forecast

5.8 SWOT Analysis

5.8.1 Overview

5.8.2 Strengths

5.8.3 Weaknesses

5.8.4 Opportunities

5.8.5 Threats

5.9 Value Chain Analysis

5.9.1 Overview

5.9.2 Research and Development

5.9.3 Raw Material Procurement

5.9.4 Manufacturing

5.9.5 Marketing

5.9.6 Distribution

5.9.7 End-Use

5.10 Porters Five Forces Analysis

5.10.1 Overview

5.10.2 Bargaining Power of Buyers

5.10.3 Bargaining Power of Suppliers

5.10.4 Degree of Competition

5.10.5 Threat of New Entrants

5.10.6 Threat of Substitutes

5.11 Price Analysis

5.11.1 Key Price Indicators

5.11.2 Price Structure

5.11.3 Margin Analysis

6 Market Breakup by Product

6.1 Male Toiletries

6.1.1 Market Trends

6.1.2 Market Forecast

6.2 Electric Products

6.2.1 Market Trends

6.2.2 Market Forecast

6.3 After Shave Lotions

6.3.1 Market Trends

6.3.2 Market Forecast

6.4 Others

6.4.1 Market Trends

6.4.2 Market Forecast

7 Market Breakup by Price Range

7.1 Mass Products

7.1.1 Market Trends

7.1.2 Market Forecast

7.2 Premium Products

7.2.1 Market Trends

7.2.2 Market Forecast

8 Market Breakup by Distribution Channel

8.1 Supermarkets and Hypermarkets

8.1.1 Market Trends

8.1.2 Market Forecast

8.2 Pharmacy Stores

8.2.1 Market Trends

8.2.2 Market Forecast

8.3 Online Stores

8.3.1 Market Trends

8.3.2 Market Forecast

8.4 Others

8.4.1 Market Trends

8.4.2 Market Forecast

9 Market Breakup by Region

9.1 Europe

9.1.1 Market Trends

9.1.2 Market Forecast

9.2 North America

9.2.1 Market Trends

9.2.2 Market Forecast

9.3 Asia Pacific

9.3.1 Market Trends

9.3.2 Market Forecast

9.4 Middle East and Africa

9.4.1 Market Trends

9.4.2 Market Forecast

9.5 Latin America

9.5.1 Market Trends

9.5.2 Market Forecast

10 Male Grooming Products Manufacturing Process

10.1 Product Overview

10.2 Raw Material Requirements

10.3 Manufacturing Process

10.4 Key Success and Risk Factors

11 Competitive Landscape

11.1 Market Structure

11.2 Key Players

11.3 Profiles of Key Players

11.3.1 Procter & Gamble

11.3.2 Unilever

11.3.3 Edgewell Personell Care Brands

11.3.4 Beiersdorf

11.3.5 LVMH

11.3.6 Lreal

11.3.7 Coty

11.3.8 Botica Comercial Farmaceutica

11.3.9 Natura Cosmeticos

11.3.10 Puig

11.3.11 Philips

11.3.12 Panasonic

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