Eastside Applauds the Success of John Rich’s New Song ‘Shut Up About Politics’

The song soared to #1 on iTunes Country chart and #2 overall with all proceeds donated to Folds of Honor Charity

PORTLAND, Ore.--()--Eastside Distilling (NASDAQ: EAST), a producer of craft spirits including Redneck Riviera Whiskey, congratulates John Rich on the success of his hit single, Shut Up About Politics. The new song debuted last week, and quickly soared to number 1 on the iTunes Country charts and number 2 overall. The song is light hearted and is meant to reflect the national fatigue over political discussions.

Co-written by John Rich and Greg Gutfeld of The Five, the idea of the song originated during the April 16th episode of The Five in Nashville. The Five’s team, including co-hosts Dana Perino and Jesse Watters, along with guest co-host and former Democratic National Committee Chairwoman Donna Brazile, visited Nashville, Tennessee, to help record the song. Dana Perino, Jesse Watters, Donna Brazile and Greg Gutfeld also serve as backup singers on the recording.

All proceeds from the $0.99 iTunes charges for downloading the song go to the Folds of Honor Foundation. In a nod to Redneck Riviera Whiskey, the song has the line, “take a shot of my whiskey from a big red cup.” A portion of the proceeds from sale of Redneck Riviera Whiskey also goes to the charitable foundation, whose mission is to provide educational scholarships to spouses and children of America’s fallen and disabled service-members.

Steve Shum, Interim Chief Executive Officer of Eastside Distilling, said, “The entire Eastside team sends its sincere congratulations to John Rich and The Five for the success of the single and, more importantly, for donating all the proceeds generated from the sale of the recording to Folds of Honor. We share in John’s values, and in the noble mission of Folds of Honor, to support those that have made the ultimate sacrifice for the protection of our great nation and our freedoms.”

John Rich, the multi-platinum country-music artist and one-half of the award-winning duo Big & Rich, has collaborated with Eastside Distilling in the development of Redneck Riviera Whiskey. John and Eastside have taken to heart the Folds of Honor mission and have been active advocates on behalf of the foundation, raising hundreds of thousands of dollars in 2018 through the sale of Redneck Riviera Whiskey. Since 2007, the Folds of Honor Foundation has carried forth this singular, noble mission – to provide educational scholarships to spouses and children of America’s fallen and disabled service-members. Their motto says it best: “Honor Their Sacrifice. Educate Their Legacy.”

Launched in February 2018, the original Redneck Riviera Whiskey is now distributed in 46 states across the U.S.

About Redneck Riviera

Redneck Riviera, John Rich’s privately held lifestyle brand, celebrates America’s hard-working men and women. Built for people who live to turn up the music and have fun with friends and family, Redneck Riviera is America’s “Work Hard, Play Hard” brand that offers something for everyone who likes to rock the red, white and blue all year long. Launched in 2014, the brand brings these values to life through footwear, apparel, hospitality, food, spirits and licensed products in a variety of categories.

About Eastside Distilling

Eastside Distilling, Inc. (NASDAQ: EAST) has been producing high-quality, award-winning craft spirits in Portland, Oregon, since 2008. The company is distinguished by its highly decorated product lineup that includes Redneck Riviera Whiskey, Burnside Bourbon, West End American Whiskey, Goose Hollow Reserve, Below Deck Rums, Portland Potato Vodka, Hue-Hue Coffee Rum and a distinctive line of fruit infused spirits. Eastside Distilling is majority owner of Big Bottom Distilling (makers of The Ninety One Gin, Navy Strength Gin and Delta Rye whiskey) and the Redneck Riviera Whiskey Co. All Eastside, Big Bottom and Redneck Riviera spirits are crafted from natural ingredients for quality and taste. Eastside’s Craft Bottling + Canning subsidiary is one of the Northwest’s leading independent spirit bottlers and ready-to-drink canners. The Company also owns Outlandish Beverages LLC, an Oregon LLC for making and selling products that don't have alcohol, but include ingredients such as CBD. For more information visit: www.eastsidedistilling.com or follow the company on Twitter and Facebook.

Important Cautions Regarding Forward-Looking Statements

Certain matters discussed in this press release may be forward-looking statements. Such matters involve risks and uncertainties that may cause actual results to differ materially, including the following: changes in economic conditions; general competitive factors; acceptance of the Company's products in the market; the Company's success in obtaining new customers; the Company's success in product development; the Company's ability to execute its business model and strategic plans; the Company's success in integrating acquired entities and assets, and all the risks and related information described from time to time in the Company's filings with the Securities and Exchange Commission ("SEC"), including the financial statements and related information contained in the Company's Annual Report on Form 10-K and interim Quarterly Reports on Form 10-Q. Examples of forward-looking statements in this release may include statements related to release of new products and entering into RTD and CBD markets, growth prospects, receipt of future authorizations or anticipated revenues, our expected success in integrating acquired entities and assets, including expected co-packing sales momentum and production efficiencies associated with the acquisition of CC+B, and our strategic focus, product verticals, and expected financial performance and profitability. The Company assumes no obligation to update the cautionary information in this release.

Contacts

Company Contact:
Eastside Distilling
Steve Shum
971-888-4264
inquiries@eastsidedistilling.com

Investors:
Robert Blum
Lytham Partners, LLC
602-889-9700
east@lythampartners.com

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Contacts

Company Contact:
Eastside Distilling
Steve Shum
971-888-4264
inquiries@eastsidedistilling.com

Investors:
Robert Blum
Lytham Partners, LLC
602-889-9700
east@lythampartners.com