PORTLAND, Ore.--(BUSINESS WIRE)--Eastside Distilling, Inc. (NASDAQ: EAST) today announced new mandated authorizations to stock Redneck Riviera Whiskey in 856 Walmart stores in California, Florida, Illinois, Indiana, Louisiana, Michigan, Minnesota, Missouri, Washington, Wisconsin, North Dakota, Nebraska, Nevada, Arizona, Kentucky, Massachusetts, and New Mexico. The initial stocking order will be two cases of the 750ml Redneck Riviera Whiskey per store in each of the 856 stores, effective with their new product set on June 2nd.
The new authorization mandate from Walmart comes on the heels of, and is in addition too, our earlier distribution into more than 350 locations in the U.S.
Robert Manfredonia, President of Eastside Distilling, said, “We are very excited to be working with Walmart stores across the United States. We greatly appreciate their commitment to Redneck Riviera Whiskey and believe it is a natural fit for the Walmart customer across the United States.”
Redneck Riviera Whiskey is a joint collaboration between Eastside and John Rich, the multi-platinum country-music artist and one-half of the award-winning duo Big & Rich. The Original Redneck Riviera Whiskey and the Granny Rich Reserve were crafted by the famed distilling team at Eastside, headed up by Mel Heim and Travis Schoney. The team developed what Eastside and John Rich believe is a superb reserve whiskey that meets even the lofty standards of Granny Rich.
John Rich and Eastside have taken to heart the Folds of Honor mission and have been active advocates on behalf of the foundation, raising hundreds of thousands of dollars in 2018 through the sale of Redneck Riviera Whiskey. Since 2007, the Folds of Honor Foundation has carried forth this singular, noble mission – to provide educational scholarships to spouses and children of America’s fallen and disabled service-members. Their motto says it best: “Honor Their Sacrifice. Educate Their Legacy.”
Launched in February 2018, the original Redneck Riviera Whiskey is now distributed in Texas, California, Louisiana, Alabama, Georgia, Mississippi, Florida, North Carolina, South Carolina, North Dakota, South Dakota, Oregon, Tennessee, Oklahoma, Nebraska, Kentucky, Missouri, Washington, Iowa, Minnesota, Wisconsin, Alaska, Illinois, Michigan, Kansas, Colorado, Nevada, Arizona, Indiana, Maryland, The District of Columbia, New York, New Jersey, Massachusetts, Rhode Island, Vermont, New Hampshire, Maine, Arkansas and Ohio.
About Redneck Riviera
Redneck Riviera, John Rich’s privately held lifestyle brand, celebrates America’s hard-working men and women. Built for people who live to turn up the music and have fun with friends and family, Redneck Riviera is America’s ‘Work Hard, Play Hard’ brand that offers something for everyone who likes to rock the red, white and blue all year long. Launched in 2014, the brand brings these values to life through footwear, apparel, hospitality, food, spirits and licensed products in a variety of categories. Redneck Riviera has expanded its reach with the opening of a honky-tonk bar. More information can be found here.
About Eastside Distilling
Eastside Distilling, Inc. (NASDAQ: EAST) has been producing high-quality, award-winning craft spirits in Portland, Oregon since 2008. The company is distinguished by its highly decorated product lineup that includes Redneck Riviera Whiskey, Burnside Bourbon, West End American Whiskey, Goose Hollow Reserve, Below Deck Rums, Portland Potato Vodka, Hue-Hue Coffee Rum and a distinctive line of fruit infused spirits. Eastside Distilling is majority owner of Big Bottom Distilling (makers of The Ninety One Gin, Navy Strength Gin and Delta Rye whiskey) and the Redneck Riviera Whiskey Co. All Eastside, Big Bottom and Redneck Riviera spirits are crafted from natural ingredients for quality and taste. Eastside’s Craft Bottling + Canning subsidiary is one of the Northwest’s leading independent spirit bottlers and ready-to-drink canners. For more information visit: www.eastsidedistilling.com or follow the company on Twitter and Facebook.
Important Cautions Regarding Forward-Looking Statements
Certain matters discussed in this press release may be forward-looking statements. Such matters involve risks and uncertainties that may cause actual results to differ materially, including the following: changes in economic conditions; general competitive factors; acceptance of the Company's products in the market; the Company's success in obtaining new customers; the Company's success in product development; the Company's ability to execute its business model and strategic plans; the Company's success in integrating acquired entities and assets, and all the risks and related information described from time to time in the Company's filings with the Securities and Exchange Commission ("SEC"), including the financial statements and related information contained in the Company's Annual Report on Form 10-K and interim Quarterly Reports on Form 10-Q. Examples of forward-looking statements in this release may include statements related to our strategic focus, product verticals, anticipated revenue, and profitability. The Company assumes no obligation to update the cautionary information in this release.