SAN FRANCISCO--(BUSINESS WIRE)--LimeLight, the leading end-to-end eCommerce engine designed to maximize revenue for subscription businesses, today launched a new toolkit built to quickly and easily help online merchants operate within Mastercard’s new Continuity Regulations. This new toolkit enhances LimeLight’s unified eCommerce engine, which provides flexible billing, advanced analytics, fraud protection and more than 400 partner integrations.
Mastercard’s new regulations are designed to protect against unfair “negative option billing”, where consumers are not fully aware of what they are agreeing to when signing up for a free or discounted trial, then are automatically billed full price when the trial period ends. Subscription-based businesses accepting payment through Mastercard must now adopt a host of new procedures to ensure full transparency and billing consent. LimeLight’s new toolkit streamlines this process for its roster of subscription-based brands.
“As with any new regulation, the confusion about how to come into compliance can cost businesses significant time and revenue,” said Brian Bogosian, LimeLight CEO. “At LimeLight, we are constantly innovating to take this kind of hard work off our sellers’ shoulders so they can focus on serving their customers and growing their business. With this new set of tools, not only are we protecting our sellers, but we are also supporting Mastercard in its efforts to bring greater transparency and consumer protection to the subscription economy.”
The LimeLight Mastercard compliance toolkit is easily deployed into any subscription service that provides new customers with free or discounted initial offers, providing merchants with:
- Offer Site Capture: Mastercard now requires that merchants preserve the URL of any initial offer site for later verification. New LimeLight parameters ensure the URL for all new orders is connected to every transaction so that the site is viewable, stored on the transaction, and transmitted to the processing bank.
- Flexible Trial Duration: The new regulations state that the “trial period” for any subscription can only begin once the customer physically receives their trial product. LimeLight can now be easily configured to take into account average fulfillment and delivery times in order to start their customer’s trial once the product is in their hands.
- Rebill Consent Alerts: In order to provide greater billing transparency, Mastercard requires that, after the trial period ends, customers consent to their next purchase rather than automatic rebilling. LimeLight allows these transactions to be flagged for consent and have customers automatically alerted at the correct time via Email.
- Easy Cancellation & Decline Transaction Notifications: In accordance with the new regulations, LimeLight helps merchants keep customers constantly informed both about their ability to cancel and any instances where transactions were declined.
To learn more about LimeLight visit limelightcrm.com
About LimeLight:
Headquartered in San Francisco, CA, Limelight is an end-to-end eCommerce platform built for the relationship economy. Customers today expect a customized, authentic experience when they interact with brands. Being able to deliver the right customer the right offer at the right time can mean the difference between loyalty and churn. With 400 partner integrations, over 10,000 merchant customers, processing over $4 billion in transactions a year at 99.998% uptime, LimeLight is the leading eCommerce engine for direct to consumer sales, subscriptions, and everything in between.
