SAN FRANCISCO--(BUSINESS WIRE)--RichRelevance, the global leader in Experience Personalization, today announced that brands, manufacturers and wholesalers are increasingly embracing RichRelevance’s AI-driven Hyper-personalization to complement traditional sales channels and drive digital revenue growth. RichRelevance’s comprehensive B2B personalization solution allows B2B leaders to simplify, guide and help their customers navigate complex buying processes as research and purchasing increasingly shifts online. With RichRelevance, B2B leaders can use proven technology to meet and exceed buyer expectations for a self-service, consumerized experience that is both memorable and relevant.
“B2B purchasing is rapidly moving online, but B2B digital experiences struggle to match B2C expectations,” said Robb Miller, SVP Americas at RichRelevance. “RichRelevance brings powerful AI-driven personalization to help B2B companies differentiate and win on the basis of the digital experience they offer to buyers. Now companies can go beyond traditional sales channels to personalize and orchestrate new digital touchpoints that comprise today’s B2B customer journey.”
At the upcoming B2B Online conference, Mr. Miller will be joined by Jamie Werve, Director of eCommerce Strategy at Insight Enterprises, to lead a session on digital innovation in B2B personalization, as well as share a case study on growing digital revenues by combining eCommerce and account management with AI-driven personalization. The session takes place on Monday, April 29 at 4:40 pm in Chicago, Illinois.
RichRelevance’s Xen AI platform allows companies to cut through the complexities of B2B commerce - endless catalogs, price transparency, nuanced contractual requirements, multiple buyers, and integrated account managers - to treat each business buyer as an individual. The solution uniquely solves for B2B requirements with personalization that understands implicit as well as explicit preferences, real-time activity, intelligent rules and leverages product compatibility to deliver product guidance and relevant content seamlessly across sales channels. Client success stories include:
- Insight Enterprises: Insight turned to RichRelevance to create and deliver a better digital experience for their customers. After incorporating AI-driven personalization across the buyer journey, Insight has seen tremendous results, including 69% increase in YoY revenue generated from homepage personalization; 275% increase in Marketing Qualified Leads (MQLs) from personalized partner campaigns based on behavior; and 78% YoY increase in sales generated from product recommendations on product detail page. (Insight case study)
- CDW: With 100,000+ products, 1,000+ partners and 5,000+customer-facing trusted advisors, RichRelevance’s Hyper-personalization allows CDW to deliver an engaging, immersive and relevant customer experience tailored for industry, company and individual role, as well as unique goals and preferences. Using RichRelevance’s B2B personalization suite, CDW is able to bring together pertinent data and systems around every customer to provide the most relevant, memorable experience, increasing sales while enhancing customer satisfaction. Additional results include significant increases in both cross-sell attach rates and average order value; improved operational efficiency and merchandising effectiveness; and improved product awareness and conversion through onsite search by delivering more relevant results. (CDW case study)
- Atea is the market leader in IT infrastructure in Europe’s Nordic and Baltic regions and uses RichRelevance to personalize the buying experience on their eCommerce site. RichRelevance is both a partner and platform that understands how Atea’s complex business differs from traditional B2C retail and solves for the complexities and nuances of the B2B challenges they face, including the ability to manage product compatibility challenges and accommodate for diverse and restricted catalogs across customer accounts. After implementing RichRelevance, Atea has seen higher product engagement which has resulted in up to 20% increase in basket size. (Atea case study)
Additional RichRelevance resources for B2B brands include:
About RichRelevance
RichRelevance is the global leader in Experience Personalization, driving digital growth and brand loyalty for 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 44 countries from nine offices around the globe. For more information, visit www.richrelevance.com.
