DALLAS--(BUSINESS WIRE)--Intelligent suncare has arrived. Anti-aging leader Neora has announced a new addition to its core lineup of skincare essentials: Age IQ® Invisi-Bloc™ Sunscreen Gel. Neora made the announcement during the opening day of its annual Get Real conference April 25 in Nashville.
Invisi-Bloc is a daily, broad-spectrum SPF 40 that provides protection from premature aging due to the sun’s ultraviolet rays, digital blue light from smartphones, computers, TVs and LEDs, and environmental stressors, such as pollution and smoke. Invisi-Bloc can be applied as the last step of your morning skincare routine and used as a primer before makeup, if you wear it. The clear formula absorbs quickly and easily without any of the streaks or residue associated with typical sunscreens. Invisi-Bloc includes Kapaphycus alvarezii extract and Caesalpinia spinosa fruit extract to help create a smooth and perfecting finish for both women and men.
“We all know that wearing a daily SPF is what’s best for our skin — not only to prevent early skin aging but also to prevent the kind of sun damage that leads to a lot of skin issues,” says Amber Olson Rourke, Neora Co-Founder and Chief Sales & Marketing Officer. “But most people don’t like the feel of a traditional SPF. It’s thick, it clogs your pores, and it doesn’t have the nice feel of a moisturizer.”
Neora spent more than three years developing and perfecting Invisi-Bloc, which uses Innovative Encapsulation Technology to create microcapsules of environmentally friendly SPF actives that absorb easily and filter skin-damaging light. The formula also includes a proprietary Eco-Veil™ ingredient that mimics your skin’s natural barrier to provide a powerful, transparent layer of protection, as well as an antioxidant-rich complex of vitamins and plant extracts.
“It feels lightweight, it’s invisible and it protects against every kind of harmful ray, from the sun’s UVA and UVB rays to harmful digital blue light from your computer, smartphone or TV,” Rourke says. “And the best part is, you won’t even notice that you’re wearing it.”
Key Ingredients/Technology
Eco-Veil™ — A proprietary
blend that mimics the skin’s natural barrier, forming a clear shield to
protect the skin from blue light damage and pollution.
Antioxidant
Complex – A combination of vitamins E and P (bioflavonoids), aloe
and broccoli.
Innovative Encapsulation Technology – A
process that creates microcapsules containing UVA and UVB filters that
quickly and easily absorb into the skin, creating a super-smooth feel.
What Invisi-Bloc Doesn’t Have
Invisi-Bloc uses
environmentally friendly SPF actives, is vegan and is free from:
Parabens
Synthetic
color
Synthetic fragrance
Propylene Glycol
Gluten
Sulfates
GMOs
Oxybenzone
Octinoxate
Availability and Pricing
Invisi-Bloc ($59 Retail/$44 Auto-Delivery Order) will be available for purchase May 1 in the U.S. through Independent Brand Partners or at neora.com.
Visit neora.com/spf for more information.
About Neora
Based in Dallas, TX, Neora is a global relationship marketing company with age-fighting products crafted from cutting-edge research and science. Founded in 2011, Neora has shattered industry sales records while developing a strong customer base in North America, Latin America, Europe and the Asia-Pacific. Neora is committed to helping its Independent Brand Partners and their customers look, feel and live better through a holistic lineup of skincare and wellness products, a flexible, forward-thinking business opportunity and a positive culture focused on personal development. For more information, please visit neora.com.