LOS ANGELES--(BUSINESS WIRE)--Don Lee Farms is confirming its popular fresh Organic Veggie Burgers and Organic Veggie Bites sold at Costco® are going 100% plant-based. The new plant-based formulas will replace Don Lee Farms®’ current vegetarian items sold in the fresh deli section at Costco Wholesale®. The newly vegan burgers and bites are formulated with organic plant-based ingredients, including organic veggies and organic sunflower seeds. The new formulas are gluten-free, vegan, plant-based, gmo-free, free from artificial ingredients and organic certified.
“We introduced our first fresh veggie burger in 2005. The success we have had since hasn’t led us to be complacent,” said Donald Goodman, President, Don Lee Farms. He continued, “We push forward with continuous innovation in all categories we sell in and have a determined focus to continue our lead in the organic plant-based space.”
Danny Goodman, Development, Don Lee Farms, said: “We are passionate about making delicious foods that motivate people to send us comments like, “Wow!!! What else do you make?” That’s really rewarding. We strive to make foods that are downright tasty, nutritious and easy to prepare at home. When we do all of those things right in development, we know that we have an exciting new item to tell people about. We knew we were ready with this launch when our plant-based formulas handily beat out our vegetarian ones in every blind cutting we performed.”
The family-owned food company, named by Women’s Health® as one of the best veggie burger brands, according to nutritionists, recently announced distribution in Kroger®, Publix®, Giant Martins® and a global expansion into 15 countries in Europe, South America and the Caribbean.
The new items will be launching in the Summer, just in time for grilling season. Don Lee Farms® recommends that you verify which product is in your store by confirming if the package includes plant-based and vegan on the front of the sleeve before purchasing. For more information, email ask@donleefarms.com.
About Don Lee Farms
Established in California in 1982, Don Lee Farms is a family-owned food manufacturer and leading national supplier of organic and conventional food products. They are the leading national producer of organic veggie burgers. Don Lee Farms produces plant-based and meat proteins for retail, club, foodservice and school foodservice markets. Consumer products and end items are sold at major retailers nationwide such as Costco Wholesale®, Whole Foods Markets® and Walmart® under the Don Lee Farms label, private brands and under brands of their partners. For more information, visit www.DonLeeFarms.com or follow Don Lee Farms on Facebook and Twitter, @DonLeeFarms.