PHILADELPHIA--(BUSINESS WIRE)--Clutch, a Philadelphia-based loyalty and consumer management platform, has been recognized as a Strong Performer in The Forrester Wave™: Loyalty Technology Platforms, Q2 2019. Released on April 9, 2019, the report evaluated 13 of the most significant loyalty technology platforms and classified them as Leaders, Strong Performers, or Contenders.
Forrester evaluated each platform against 28 criteria, selected to reflect “how loyalty technology platforms, in particular, have evolved to manage both the transactional and emotional aspects of relationship management.” Clutch received the highest possible score in the revenue growth criterion, and was among the second highest scores in the artificial intelligence, integration, and partner ecosystem criteria.
Forrester noted that “Clutch’s modular capabilities flex to clients’ loyalty maturity and approach.” In addition, the report stated, “Clutch packs a lot of configurable functionality, including flexible reporting, into its platform, along with some unique functionality such as Smart Blocks. This makes it easy for clients to take advantage of packaged applications of machine learning and AI to optimize outbound communication channels, identify smart triggers, and automate experiments. Clients agree that Clutch is knowledgeable, easy to work with, and willing to quickly add capabilities to the platform.”
“Clutch isn’t afraid to be innovative and to change based on its customers,” said one reference in the report. These sentiments were highlighted by Ned Moore, Chairman and CEO at Clutch, in response to Forrester’s findings. “Since 2012, we have worked to empower brands with technology that helps them connect to their customers using creative, personalized solutions,” said Moore. “The Forrester Wave is among the most rigorous and well-respected analyses of our industry, and we’re thrilled to see what we consider to be our dedication to innovation and flexibility recognized in our ranking as a Strong Performer.”
Clutch was created to help businesses succeed in an evolving marketing landscape. A Salesforce preferred partner for loyalty, their unified customer marketing platform offers an innovative, data-centric marketing solution with one focus: providing brands with the best technology so that they can identify, understand and motivate their customers. Clutch offers modular capabilities that adapt to meets clients’ budgets and needs. Their current client base includes retail, grocery, banking, healthcare, and pharmaceutical companies. Learn more at www.clutch.com.
The Forrester Wave™ report with rankings for each loyalty platform is available on www.clutch.com and to Forrester subscribers or for purchase on Forrester.com.
About Clutch
Clutch’s Integrated Customer Marketing platform delivers customer intelligence and personalized engagements B2C brands to identify, understand and motivate each segment of their customer base. Clutch integrates customer data across point-of-sale, ecommerce, mobile and social channels, delivering personalized engagements and increasing the value of each customer. Headquartered outside of Philadelphia, Clutch’s solutions impact 600 brands and over 65 million consumers across the globe. Clutch is a proud partner of Safeguard Scientifics (NYSE:SFE), NewSpring Capital and Ben Franklin Technology Partners. For more information visit clutch.com, follow Clutch on LinkedIn or @ClutchSuccess on Twitter.
