MONTREAL--(BUSINESS WIRE)--Triton Digital®, the leading technology provider for the global audio industry, announced today that Stingray, a leading music, media, and technology company in Montreal, has selected Triton Digital to power the monetization of the streaming audio content on its Stingray Music mobile application. Through this partnership, Stingray will utilize Triton’s programmatic audio marketplace (a2x®) and audio Sell-Side Platform (Yield-Op) to make its audio inventory available programmatically to media buyers around the world through both open and private marketplace deals.
“Triton Digital is the perfect partner to support the ongoing growth and evolution of our digital audio strategy,” said Ryan Fuss, Senior Vice President, Advertising Solutions of Stingray. “With a development hub right here in Montreal, Triton’s commitment to first-rate customer service, support, and technological innovation is unparalleled. We are confident that their cutting-edge technology and knowledgeable team will enable us to enhance the listening experience for our audience further, increase our reach, and meet our revenue goals.”
“With 400M subscribers in 156 countries, Stingray shares our passion for harnessing the power of digital audio to connect audience and brands in a meaningful, relevant context around the world,” said John Rosso, President of Market Development at Triton Digital. “We are pleased to provide Stingray with the technology and services they need to further contribute to the rapidly growing digital audio landscape in Canada, and to enable their advertisers to target their message effectively and efficiently with unprecedented reach through the power of programmatic buying.”
About Triton Digital
Triton Digital® is the global
technology and services leader to the digital audio and podcast
industry. Operating in more than 40 countries, Triton provides
innovative technology that enables broadcasters, podcasters, and online
music services to build their audience, maximize their revenue, and
streamline their day-to-day operations. In addition, Triton powers the
global online audio industry with Webcast Metrics®, the leading online
audio measurement service. With unparalleled integrity, excellence,
teamwork, and accountability, Triton remains committed to connecting
audio, audience, and advertisers to continuously fuel the growth of the
global online industry. Triton Digital is a wholly owned subsidiary of
The E.W. Scripps Company (NASDAQ: SSP). For more information, visit www.TritonDigital.com.
About Stingray
Montreal-based Stingray Group Inc. (TSX:
RAY.A; RAY.B) is a leading music, media, and technology company with
over 1,200 employees worldwide. Stingray is a premium provider of
curated direct-to-consumer and B2B services, including audio television
channels, more than 100 radio licenses, SVOD content, 4K UHD television
channels, karaoke products, digital signage, in-store music, and music
apps, which have been downloaded over 100 million times. Stingray
reaches 400 million subscribers (or users) in 156 countries.
