DUBLIN--(BUSINESS WIRE)--The "Account-Based Marketing Market by Account Type, Component, Deployment Model, Organization Size, Industry Vertical, and Region - Global Forecast to 2023" report has been added to ResearchAndMarkets.com's offering.
The global ABM market size is projected to grow from USD 651.9 million in 2018 to USD 1,196.9 million by 2023, at a Compound Annual Growth Rate (CAGR) of 12.9% during the forecast period.
Major growth factors for the market include the focus on identifying the right audience, growth of social media and social advertising, and increased customer lifetime value. However, lack of awareness and reluctance to shift from traditional sales practices, and inaccuracies in the data sets could limit the market growth.
Large enterprises segment to hold a larger market size by 2023
Large enterprises are organizations with more than 1,000 employees. They have a wide corporate network and varied revenue streams. Large enterprises cater to customers located across the world, which requires them to efficiently manage content across multiple channels with cost-effective manner. Hence, large enterprises majorly adopt ABM solutions, as they have financial bandwidth to invest in innovative technologies to gain a competitive edge in the market.
Media, telecommunications, and IT industry vertical to hold the largest market size during the forecast period
In the ABM market by industry vertical, the media, telecommunications, and IT vertical is projected to hold the largest market size during the forecast period. The telecom and IT industry vertical has grown rapidly, due to the increasing number of subscribers generating huge amounts of data and adopting ABM for providing customers with better IT-enabled solutions and services. Rapidly growing consumer data has led to a more connected environment.
ABM tools and services help navigate in the connected world to bring more revenue opportunities to the organizations. The industry vertical is at the forefront in leveraging ABM solutions, owing to an emerging need for integrating data from multiple channels into a unified platform. The increasing number of internet and mobile devices is fueling the growth of the telecom and IT industry vertical in the ABM market.
Asia Pacific (APAC) to grow at the highest CAGR during the forecast period
APAC is expected to be the highest growing region in the ABM market, owing to the presence of half of the world's mobile users, the largest number of social media users, the rising trend of online shopping, and the increasing internet connection and speed.
Key Topics Covered
1 Introduction
1.1 Objectives Of The Study
1.2 Market Definition
1.3 Market Scope
1.4 Years Considered For The Study
1.5 Currency
1.6 Stakeholders
2 Research Methodology
2.1 Research Data
2.2 Market Size Estimation
2.3 Research Assumptions
2.4 Limitations
3 Executive Summary
4 Premium Insights
4.1 Attractive Opportunities In The Account-Based Marketing Market
4.2 Account-Based Marketing Market: Market Share, By Region
4.3 Investment Opportunities In The Account-Based Marketing Market
4.4 Account-Based Marketing Market, By Deployment Model
4.5 Account-Based Marketing Market, Top 4 Industry Verticals And Regions
5 Market Overview
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Need For Identifying The Right Audience
5.2.1.2 Growth Of Social Media And Social Advertising
5.2.1.3 Increased Customer Lifetime Value
5.2.2 Restraints
5.2.2.1 Lack Of Awareness And Reluctance To Shift From Traditional Sales Practices
5.2.2.2 Inaccuracies In The Data Sets
5.2.3 Opportunities
5.2.3.1 Increasing Adoption Of Cloud-Based Solutions
5.2.3.2 Rising Impact Of AI And Big Data Analytics On Account-Based Marketing
5.2.4 Challenges
5.2.4.1 Selection Of The Right Tools For Account-Based Marketing
5.2.4.2 GDPR And Data Collection Practices
5.3 Industry Trends
5.3.1 The Role Of Marketing Automation In Account-Based Marketing
5.3.2 Account-Based Marketing Fundamentals
5.4 Account-Based Marketing: Use Cases
5.4.1 Use Case #1: Improve Sales Conversion Rate
5.4.2 Use Case #2: Improve Data Integrity And Web Engagement
5.4.3 Use Case #3: Improve Inbound Lead Generation
6 Account-Based Marketing Market, By Account Type
6.1 Introduction
6.2 Strategic Account-Based Marketing (One-To-One Account)
6.3 Account-Based Marketing Lite (One-To-Few Account)
6.4 Programmatic Account-Based Marketing (One-To-Many Account)
7 Account-Based Marketing Market, By Component
7.1 Introduction
7.2 Tools
7.3 Services
7.3.1 Managed Services
7.3.2 Professional Services
7.3.2.1 Consulting Services
7.3.2.2 Support And Maintenance Services
8 Account-Based Marketing Market, By Deployment Model
8.1 Introduction
8.2 On-Premises
8.3 Cloud
9 Account-Based Marketing Market, By Organization Size
9.1 Introduction
9.2 Large Enterprises
9.3 Small And Medium-Sized Enterprises
10 Account-Based Marketing Market, By Industry Vertical
10.1 Introduction
10.2 Banking, Financial Services, And Insurance
10.3 Retail And Ecommerce
10.4 Government And Public Sector
10.5 Healthcare And Life Sciences
10.6 Automotive And Manufacturing
10.7 Media, Telecommunication, And IT
10.8 Others
11 Account-Based Marketing Market, By Region
11.1 Introduction
11.2 North America
11.2.1 By Country
11.2.1.1 United States
11.2.1.2 Canada
11.3 Europe
11.3.1 By Country
11.3.1.1 United Kingdom
11.3.1.2 Germany
11.3.1.3 France
11.3.1.4 Rest Of Europe
11.4 Asia Pacific
11.4.1 By Country
11.4.1.1 China
11.4.1.2 Australia And New Zealand
11.4.1.3 Singapore
11.4.1.4 Japan
11.4.1.5 Rest Of Asia Pacific
11.5 Middle East And Africa
11.5.1 By Sub-Region
11.5.1.1 Middle East
11.5.1.2 Africa
11.6 Latin America
11.6.1 By Country
11.6.1.1 Brazil
11.6.1.2 Mexico
11.6.1.3 Rest Of Latin America
12 Competitive Landscape
12.1 Overview
12.2 Prominent Players In The Account-Based Marketing Market
12.3 Competitive Scenario
12.3.1 New Product Launches And Product Upgradations
12.3.2 Partnerships, Collaborations, And Agreements
12.3.3 Expansions And Funding
12.3.4 Acquisitions
13 Company Profiles
13.1 Hubspot
13.2 TechTarget
13.3 DemandBase
13.4 Marketo
13.5 6Sense
13.6 InsideView
13.7 Act-on Software
13.8 Engagio
13.9 Radius Intelligence
13.10 Terminus
13.11 Addaptive Intelligence
13.12 Albacross
13.13 Celsius GKK International
13.14 Drift
13.15 Evergage
13.16 Integrate
13.17 Iterable
13.18 Jabmo
13.19 Kwanzoo
13.20 Lattice Engines
13.21 MRP
13.22 Madison Logic
13.23 Triblio
13.24 Uberflip
13.25 Vendemore
For more information about this report visit https://www.researchandmarkets.com/r/ka8zuf
