DENTON, Texas--(BUSINESS WIRE)--Sally Beauty Holdings, Inc. (NYSE: SBH) announced today the launch of its newly redesigned website, complete with enhanced features and functionality to create a great experience for the online beauty consumer.
Sally Beauty’s new web design empowers consumers to take beauty into their own hands with professional hair color and care products and techniques to confidently achieve beautiful results.
Website upgrades include a new Shop by Solution feature where consumers receive customized solutions based on their specific needs such as anti-frizz, repair and color protection. The customized product recommendations allow consumers to quickly and confidently find what they need for their own needs. The new site also features a one-stop portal for all brand offers and deals to make shopping easier and more streamlined for consumers.
Features also include a mobile-first site experience, including the addition of Apple Pay as a new method of payment, as well as the ability to directly shop from Sally Beauty’s Instagram feed. Consumers have access to new educational resources such as how-to videos for at-home hair coloring.
Sally Beauty’s industry professional clientele will also see upgraded features, including a personalized site experience, exclusive access to educational content as well as special offers catered specifically for their hair color and beauty needs. Industry professionals will be encouraged to create an account on the Sally Beauty website to access these exclusive features and offers.
“Sally Beauty prides itself in providing professional-grade products for all needs, and our evolving digital commerce capabilities will allow consumers to achieve beautiful results on their own terms. This is an important step in our transformation plan,” said Aaron Alt, President of Sally Beauty Supply.
“Sally Beauty is well-known for our pro-heritage, and we want all of our guests to be able to tap with confidence into that expertise, education and support, whether online or through our thousands of stores,” commented Chris Kobus, Group Vice President of Digital and Marketing.
The next phase of the brand’s digital transformation plan will revolve around the launch of a new Sally Beauty app. The revamped website is available for consumers at: www.sallybeauty.com
About Sally Beauty Holdings, Inc.
Sally Beauty Holdings, Inc. (NYSE: SBH) is an international specialty retailer and distributor of professional beauty supplies with revenues of approximately $3.9 billion annually. Through the Sally Beauty Supply and Beauty Systems Group businesses, the Company sells and distributes through 5,129 stores, including 180 franchised units, and has operations throughout the United States, Puerto Rico, Canada, Mexico, Chile, Peru, the United Kingdom, Ireland, Belgium, France, the Netherlands, Spain and Germany. Sally Beauty Supply stores offer up to 8,000 products for hair color, hair care, skin care, and nails through proprietary brands such as Ion®, Generic Value Products®, Beyond the Zone® and Silk Elements® as well as professional lines such as Wella®, Clairol®, OPI®, Conair® and Hot Shot Tools®. Beauty Systems Group stores, branded as CosmoProf or Armstrong McCall stores, along with its outside sales consultants, sell up to 10,500 professionally branded products including Paul Mitchell®, Wella®, Matrix®, Schwarzkopf®, Kenra®, Goldwell®, Joico® and CHI®, intended for use in salons and for resale by salons to retail consumers. For more information about Sally Beauty Holdings, Inc., please visit sallybeautyholdings.com.
