LOS ANGELES--(BUSINESS WIRE)--World Peas™ Brand Peatos™, the revolutionary crunchy puffed snack, today announced it will debut its new Ranch flavor at this year’s Natural Products Expo West March 6-8, at the Anaheim Convention Center North Halls, Anaheim Hilton. Adding to its exciting line of “Better Than Junk Food” snacks, Peatos invites attendees to visit booth #N819 for samples of its new Ranch flavor as well as fan favorites including Classic Cheese, Fiery Hot, Chili Cheese and Masala.
“We’re thrilled to be back at Expo West as Platinum Sponsors, and we’re going big with our new flavor release. Ranch makes everything better and we added it to a snack that’s already ‘Better Than Junk Food’. It’s a powerful combination,” says World Peas Brand CEO Nick Desai. “We set out to make a better ranch flavored snack than currently exists on the market, and we believe that we have done it.”
Peatos continues to challenge the status quo and the multi-billion-dollar junk snack industry leaders with their first-of-its-kind offering: junk food you can feel better about, with better ingredients, better nutrition, and better flavor. Peatos, a revolutionary crunchy puffed snack made from pulses (peas and lentils), tastes, crunches and satisfies better than junk food, with twice the protein (4 grams) and three times the fiber (3 grams) of its competitor (the corny cheetah). Peatos are made with non-GMO ingredients, contain no artificial flavors or synthetic colors and have no added MSG.
The World Peas Brand mission is to disrupt the $20 billion junk snack world with a simple but powerful notion: replace the traditional corn or potato base used in traditional salty snack with a plant-protein heavy pulse base, clean up the seasonings and keep all the “junky” flavor commonly associated with the most popular “junk snack” brands.
After an exceptional year following its debut, Peatos has garnered numerous awards including the Editor’s Choice Award for Best Salty Snack from Supply Side CPG, Editor’s Pick Award from Progressive Grocer, and the Best New Product Award from Convenience Store News. Additionally, Peatos has been featured in national media outlets including Vogue, Men’s Health, the Wall Street Journal, Today, Cooking Light, The Los Angeles Times and was recently featured as The Snack of The Day on a nationally syndicated health talk show featuring TV’s most famous doctor.
“Last year we got more media impressions than a Super Bowl ad! Remaining true to our mission, our new tagline ‘Better Than Junk Food’ was largely inspired by the enthusiastic consumer response,” adds Desai. “Due to its high plant-based protein content and cleaner ingredients, Peatos bridges the gap between the usual empty-calorie junk-style snacks and better-for-you snacks that lack flavor. We kept hearing from consumers that Peatos taste better than junk food, so we made it our new theme!”
Peatos is often merchandised in the produce department and is currently available at Kroger and its banner stores including Cala Foods, City Markets, Copps, Dillons, FoodsCo, Fred Meyer Stores, Fry's, King Soopers, Mariano's Fresh Market, Metro Market, Pick 'n Save, QFC, Ralphs, Food 4 Less and Smith's, as well as Vons, Pavilions, Albertsons (SoCal), Safeway (NorCal), Fairway Market, Meijer, Ahold Grocery Group, Wakefern Food Corporation and online on Amazon.
Visit Peatos at booth #N819 at the Natural Products Expo West.
For more information, visit worldpeasbrand.com.
ABOUT WORLD PEAS BRAND PEATOS
World Peas Brand’s first snack, Peatos™ is a revolutionary crunchy puffed snack that tastes, crunches, and satisfies better than junk food and has twice the protein and three times the fiber of Cheetos® per serving. World Peas Brand replaces the traditional base (e.g. corn and potatoes) used in salty snacks with pulses (peas and lentils) to deliver better ingredients, better nutrition and better flavor. Learn more at worldpeasbrand.com, and find us on Facebook.com/worldpeasbrand and on Twitter and Instagram @worldpeaspeatos. #unjunkyoursnack
