MINNEAPOLIS--(BUSINESS WIRE)--Following a competitive bid, The trū® Shrimp company has selected Padilla and its Joe Smith brand consultancy as a strategic partner for its marketing and communication programs.
Headquartered in Balaton, Minnesota, trū Shrimp is an aquaculture company using revolutionary technology for shrimp production to raise the safest, cleanest, most natural shrimp possible through a sustainable and environmentally responsible approach.
“Consumers are interested in knowing that their food is safely-raised and domestically-grown,” said Jamie Brink-Thordson, trū Shrimp sales and marketing director. “We’re proud to provide a sustainable and healthy product while limiting our environmental impact. With the help of Padilla’s branding and communication expertise, consumers will understand and appreciate the value we bring to their table.”
The Joe Smith team will begin by developing an insights-driven brand strategy, followed by naming and package design. Padilla’s experts in content development, media relations, social media, sponsorships, advertising and creative will expand that work by providing communication support for trū Shrimp’s launch of its commercial product.
“trū Shrimp is a great company in an important category – helping develop sustainable, healthy, clean shrimp for a growing global population,” said Matt Kucharski, Padilla president. “This is just the kind of client challenge where Padilla excels – increasing understanding and appreciation for companies and brands with purpose. With Padilla’s agriculture and environmental science expertise, we are well-positioned to help trū Shrimp build, grow and protect its brand and reputation with consumers and food industry experts.”
About Padilla
Padilla is an independently operated, globally
resourced public relations and communication company with offices across
the United States. The agency builds, grows and protects brands and
reputations worldwide by creating purposeful connections with the people
who matter most through public relations, advertising, digital and
social marketing, investor relations and brand strategy. Padilla
includes the brand consultancy of Joe Smith, the food and nutrition
experts at FoodMinds, and the research authorities at SMS Research
Advisors. Clients include 3M, Barnes & Noble College, Blue Cross and
Blue Shield of Minnesota, Cargill Animal Nutrition, Hass Avocado Board,
Mayo Clinic, Prosciutto di Parma, Rockwell Automation, Sanofi Pasteur,
U.S. Highbush Blueberry Council, the Virginia Lottery and Welch’s.
Padilla is an AVENIR GLOBAL company and is a founding member of the
Worldcom Public Relations Group, a partnership of 132 independently
owned partner offices in 115 cities on six continents. Connect with
purpose at PadillaCo.com.
About trū Shrimp
trū Shrimp is
redefining shrimp aquaculture. Its disruptive technologies and
revolutionary processes produce shrimp sustainably and predictably
without the use of antibiotics and with unequalled transparency and
traceability. Learn more at trushrimpcompany.com.
