CHICAGO--(BUSINESS WIRE)--G2.com, the world’s largest business marketplace, today announced that it’s partnering with LinkedIn to help sales teams connect with the right prospects at the right time. With lead recommendations powered by LinkedIn Sales Navigator, customers of G2.com and Sales Navigator will be able to better connect their sales teams with the millions of buyers who are actively shopping on G2’s business marketplace.
Shopping the World’s Largest Marketplace
G2’s marketplace attracts over 2 million visitors each month. With over 600,000 reviews across more than 75,000 products and services, buyers are empowered to make better decisions for their businesses using insights from real users. G2 took one step further to revolutionize how buyers discover, purchase, and manage software with the acquisition of Siftery late last year.
While buyers gain insight from verified reviews of real users, businesses listed on G2’s marketplace benefit from seeing who is actively shopping for a product like theirs. Using buyer intent signals from G2.com, sales, customer success and marketing teams can see which companies are actively researching their product—or a competitor’s—enabling them to connect with accounts who are interested in their solution and ready to make a purchase.
Enhancing Buyer Insights with LinkedIn Sales Navigator
With today’s announcement, G2’s Buyer Intent platform becomes even more powerful by surfacing recommended leads through LinkedIn Sales Navigator. As a leading sales intelligence solution, LinkedIn Sales Navigator empowers sales teams with the ability to find the right contacts at targeted accounts.
Combining LinkedIn Sales Navigator’s smart selling solutions with G2’s Buyer Intent data means that sales teams can find the right people at accounts actively shopping for their product. Using configurable email notifications, sales professionals are notified when target accounts are shopping on G2 and immediately see recommended contacts from the company. Recommendations are surfaced based on a contact’s connections, sales preferences, search history and profile interactions.
There are over 1,000 software companies already using G2 to help accelerate their sales pipeline and close more deals. The integration, now available for all G2 and LinkedIn Sales Navigator customers, will help G2 take another step forward to help sellers connect with buyers in a more meaningful way, enabling both sides of the marketplace to reach their full business potential.
“People don’t buy today as a result of cold calls and emails. The power is in the hands of the buyers, doing more research than ever before. As sales teams, we need to focus on accepting the modern buyer journey and connecting to the right buyers at the right time,” said Matt Gorniak, Chief Revenue Office at G2. “We’ve always been aligned with LinkedIn on this vision, and this integration helps us make it a reality.”
About G2:
G2.com is revolutionizing the way businesses discover, buy and manage software and services. More than two million users per month rely on G2.com to help them find and buy the best software for their businesses. The platform has 600,000 reviews, and $100M in total funding invested by IVP, Accel Partners, LinkedIn, Emergence Capital, Pritzker Group, Chicago Ventures, Hyde Park Ventures, industry leaders and founders. G2.com’s most recent funding, a $55M Series C, was announced in October. The company’s first acquisition, Siftery, was announced in December 2018 following its Series C funding.
