MUMBAI, India--(BUSINESS WIRE)--Eros Now, the cutting-edge digital over-the-top (OTT) South Asian entertainment platform owned by Eros International Plc (NYSE:EROS) (“Eros”), a Global Indian Entertainment Company, today announced a strategic partnership with food delivery company, Foodpanda.
Setting tone for the most romantic holiday of the year, Eros Now and Foodpanda collaborate to offer the best of food, films and more. Sure, Valentine's Day brings thoughtful gifts, but there's another sure-fire way to get the Cupid fever: romantic comedies paired with a heavenly feast. With every purchase made through Foodpanda, customers will be eligible for 70 percent off an annual subscription to Eros Now Premium. There's nothing a combination of good food and a rom-com can't accomplish, Eros Now’s massive library of over 11,000 films offers classics from just about every decade. From silver screen flicks to blockbusters of the '90s, there are plenty of romantic movies to choose from that would be perfect for any Valentine's Day celebration.
As the dynamics of the entertainment world are constantly changing, the future of cinema and content is rapidly shifting towards partnerships and alliances. The alliance between the premium OTT player, Eros Now, and food delivery giant, Foodpanda, is a gateway for consumers to experience a whole new world of entertainment paired with their choice of cuisine.
The strategic partnership comes at a time when India has seen a tremendous growth of 900 percent in the online ordering segment and the amount of time spent on food delivery applications grow 2x1. Millennials constitute a significant part of the global population and have access to the best of experience at the click of a button as they look for better experience from the comfort of their homes.
Commenting on the development, Rishika Singh Lulla, CEO, Eros Digital said, “I am excited about our partnership with Foodpanda as we continue to offer Eros Now to online savvy consumers across categories. As one of the pioneers in content, Eros Now understands the growing demand and specific requirements of our audiences. With Foodpanda’s great delivery network and our understanding of the pulse of the Indian consumer worldwide, this partnership promises to enrich consumer experience to a whole new level.”
About Eros International Plc
Eros International Plc (NYSE:EROS) a Global Indian Entertainment company that acquires, co-produces and distributes Indian films across all available formats such as cinema, television and digital new media. Eros International Plc became the first Indian media company to list on the New York Stock Exchange. Eros International has experience of over three decades in establishing a global platform for Indian cinema. The Company has an extensive and growing movie library comprising of over 3,000 films, which include Hindi, Tamil, and other regional language films for home entertainment distribution. The Company also owns the rapidly growing OTT platform Eros Now. For further information, please visit: www.erosplc.com.
About Eros Now
Eros Now is Eros International Plc’s On-Demand South Asian Entertainment Video Service accessible worldwide to viewers across internet enabled devices including mobile, web and TV. With 11,000+ Movie titles, Music Videos, Television Programming and others Eros Now caters to 128 million registered users and 13.0 million paying subscribers worldwide with the promise of endless entertainment Product features, such as video in HD, multi-language subtitles, movie downloads, and high-quality original drama series differentiate the Eros Now entertainment offering. To see, watch now: www.erosnow.com
1 App Annie report: The State of Mobile 2019
