AUSTIN, Texas--(BUSINESS WIRE)--Rank & Style, the sustainable fashion, beauty and lifestyle startup that simplifies shopping, today announced significant momentum kicking off 2019 including surpassing the milestone of one million monthly users in January 2019. With a proprietary algorithm that analyzes the products consumers are searching for most, Rank & Style curates Top 10 lists for a variety of desired shopping categories. Rank & Style’s mobile-optimized, shoppable links reduce the time people spend browsing on the web, working toward a more sustainable online retail future.
“People want to be able to spend more time on their lives and less time stuck behind a screen,” said Jamie Chandlee, CEO of Rank & Style. “With an increasing trend toward intentional digital detox, now more than ever is a crucial time to harness technologies that mitigate our digital intake and simplify everyday time-consuming tasks like shopping. Rank & Style empowers individuals to cut the shopping noise by using data to show them the products they want most. As a working mom of two, I’m thrilled to see Rank & Style continue helping other busy individuals have more time for the important parts of their lives; their families, friends and passions. By helping reduce people’s digital consumption and time behind a screen, we hope sustainable online platforms like Rank & Style can help create a more present and balanced society.”
While online shopping was created to save people time versus shopping brick-and-mortar, last year the average American spent 24 hours a week online with a reported 1.7 hours a day spent shopping at work. Research from Statista also notes that, by 2021, global e-commerce sales are estimated to rise to $4.8 trillion, double 2017’s revenues of $2.3 trillion. Online shopping isn’t going away, but Rank & Style heralds a cultural shift that enables people to be more present, balanced and digitally disconnected by leveraging technology and data to streamline the process.
“We’re thrilled to see the incredible success our partnership with Rank & Style has driven for our brand,” says Ed Boyle, Senior Director of Growth Marketing at Bonobos. “In just one year of partnering, we’ve seen significant results and we’re excited to see where the partnership takes us next.”
Factors contributing to Rank & Style’s growth the past year include:
- Surpassed one million monthly users in the month of January 2019
- Increased annual revenue by 300% from 2016 to 2018
- Hired 2 interns as full-time employees following their successful completion of Rank & Style's new internship program with UT Austin’s Textile and Apparel school
- Launched new product verticals in 2018 including menswear along with plus-size and petite options
- Announced new partnerships with top retailers including Everlane and Bonobos
- Expansion of executive team with hiring of CTO Troy Green, expert engineer from Digital Touch Systems, General Motors, Bridge360, Amway Global and Celebrity Style Guide
- Launch of redesigned and rebranded, mobile-optimized website with enhanced speed and user-friendly, shoppable links
- Executed campaigns with key fashion industry thought leaders including Kendra Scott, Molly Sims, Camila Alves, Nicky Hilton and more
For more information, please visit: https://www.rankandstyle.com/
About Rank & Style:
Founded in 2013, Rank & Style is the premiere upscale shopping platform that uses technology to provide trusted recommendations on fashion, beauty and lifestyle products to make shopping simple again. We feature “Top 10” lists of the products women and men want most in clothing, beauty, shoes, accessories and home categories. Our unbiased lists are created using our proprietary technology that analyzes the best of what people are searching for the most. We respect people, their time and their health, and our goal is to help everyone spend less time online by being their trusted shopping destination. We believe sustainable online retail has the power to reduce people’s digital consumption and create a more present, engaged and balanced society, and we’re committed to promoting a healthier digital future.
