OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Beauty (NYSE: ELF) today announced the appointment of Kory Marchisotto as Chief Marketing Officer, effective later this month. Ms. Marchisotto will report to Tarang Amin, Chairman and Chief Executive Officer of e.l.f. Beauty.
With more than 20 years of beauty experience, Ms. Marchisotto will oversee marketing, creative, innovation, and direct-to consumer for e.l.f. globally. She will lead the team in building on e.l.f.’s unique position while exploring innovative ways to increase consumer engagement and accelerate e.l.f.’s growth. Ms. Marchisotto will leverage e.l.f.’s strengths and consumer focus, while further differentiating the e.l.f. brand and articulating the power behind its mission to make luxurious beauty accessible for all.
“Kory brings to e.l.f. a proven track record in strategically building brands and leading innovation. She is also a terrific leader, inspiring teams to achieve breakthrough results,” said Mr. Amin. “We are thrilled to welcome Kory to the e.l.f. team and are confident that her rich experience in prestige beauty will enable us to differentiate the e.l.f. brand in 2019 and beyond.”
Ms. Marchisotto commented, “I’ve long admired the e.l.f. brand and its pulse on the beauty enthusiasts that e.l.f. serves, bringing innovative products to the market at incredible speeds and affordable prices. I’m very excited to join this talented team and help bring more consumers into the e.l.f. experience in new ways.”
Ms. Marchisotto’s beauty experience spans across a diverse portfolio of brands, business models and distribution channels. She joins e.l.f. from Shiseido Americas, where she served most recently as Senior Vice President, US Marketing, for its bareMinerals brand. Ms. Marchisotto played a key role in the ongoing transformation of this iconic American brand, most notably leading its digital transition and integrated marketing strategy. She also helped to solidify Shiseido’s stronghold in complexion through core franchise invigoration and top ranked foundation launches. Prior to bareMinerals, Ms. Marchisotto spent 16 years in Shiseido’s Beauty Prestige Group, supporting Shiseido’s growth through strategic brand portfolio management, new brand integration, and multi-channel business development.
Ms. Marchisotto started her beauty career holding marketing and sales roles at both Puig and LVMH. She earned a Master of Professional Studies, Cosmetics & Fragrance Marketing & Management from the Fashion Institute of Technology and a Bachelor of Business Administration in Marketing from Pace University’s Lubin School of Business.
About e.l.f. Beauty
e.l.f. makes luxurious beauty accessible for all. Established in 2004 as an e-commerce business (www.elfcosmetics.com), e.l.f. has become a true multi-channel brand through its e.l.f. stores and national distribution at Target, Walmart, Ulta Beauty and other leading retailers. As one of the most innovative beauty companies in the United States, e.l.f. engages young, diverse beauty enthusiasts by offering high-quality, prestige-inspired cosmetic and skin care products at extraordinary value.
Learn more about e.l.f. at www.elfcosmetics.com or follow us on Instagram (@elfcosmetics) or Twitter (@elfcosmetics).
Forward-looking statements
This press release contains forward-looking statements within the meaning of the federal securities laws, including those statements relating to the appointment of our new Chief Marketing Officer and her success, that our new Chief Marketing Officer will leverage e.l.f.’s strengths and consumer focus, while further differentiating the e.l.f. brand and articulating the power behind its mission to make luxurious beauty accessible for all, and that we are confident that our new Chief Marketing Officer’s rich experience in prestige beauty will enable us to differentiate the e.l.f. brand in 2019 and beyond. These forward-looking statements are based on management's current expectations, estimates, forecasts, projections, beliefs, and assumptions and are not guarantees of future performance. Although we believe that the expectations reflected in the forward-looking statements are reasonable, actual results and the timing of selected events may differ materially from those expectations. Factors that could cause actual results to differ materially from those in the forward-looking statements include, among other things, the risks and uncertainties that are described in our most recent Annual Report on Form 10-K, as updated from time to time in our SEC filings. Potential investors are urged to consider these factors carefully in evaluating the forward-looking statements. These forward-looking statements speak only as of the date hereof. Except as required by law, we assume no obligation to update or revise these forward-looking statements for any reason, even if new information becomes available in the future.