NEW YORK--(BUSINESS WIRE)--Direct Auto & Life Insurance, a leading provider of personal auto insurance, life insurance, and vehicle and accident protection plans, announced today that it has selected Marketing Evolution’s solution to provide visibility into the touchpoints consumers engage with along their path to purchase. The data gleaned will work to optimize its media mix and provide insights into the types of visitors coming and going from its brick-and-mortar locations and why. Marketing Evolution is the leading provider of the most modern marketing measurement and optimization solutions.
“Competition is unparalleled in the market place today, so it’s imperative for any business to understand as much about their consumer as possible,” said Josh Jarrett, senior vice president of marketing, Direct Auto & Life Insurance. “We are excited to add Marketing Evolution and their innovations to our market intelligence tool box. These details arm us with the data we need to optimize our media mix to best reach customers, while also understanding the recipe for success in future locations.”
In order to make strategic, data-informed decisions and optimize their media mix in real-time, Direct Auto & Life Insurance identified Marketing Evolution’s person-centric unified measurement solution as the most comprehensive on the market. The company’s goal was to better understand customer intent and deliver a personalized experience, solving an industry-wide problem: how to link behavior to sales.
“Direct Auto & Life Insurance’s goal is ubiquitous across the industry; identifying a customer’s intent and reacting appropriately,” said Shane Desrochers, chief revenue officer, Marketing Evolution. “Our platform was developed to determine which marketing tactics are contributing to sales or conversions. Companies like Direct Auto & Life Insurance need to capitalize on the power of the data to make real-time, data-driven decisions for both the present and for future planning. Using an advanced analytics platform, marketing teams can accurately and efficiently distill big data into person-level insights and use it for in-campaign optimizations and beyond.”
Marketing Evolution delivers reliable, person-level insights to more effectively target customers from various segments. Its unique person-based marketing measurement and optimization platform creates the opportunity to connect all of these insights in order to measure the impact of individual marketing messages on individual consumers, and in turn, helping to increase campaign ROI.
About Direct Auto & Life Insurance
Direct Auto & Life
Insurance, headquartered in Nashville, TN, was founded in 1991 and has
more than 400 retail locations across 13 Southeastern markets. Direct is
a leading provider of personal auto insurance, life insurance, and
vehicle and accident protection plans, and sells its products and
services through its retail store outlets, by phone through its call
center and via the Internet. Direct is owned by National General
Holdings Corp., headquartered in New York City, a specialty personal
lines insurance holding company. National General traces its roots to
1939, and has a financial strength rating of A- (excellent) from A.M.
Best.
About Marketing Evolution
Marketing Evolution provides the
most powerful marketing measurement and optimization solutions that
increase campaign performance, sales, and engagement. Leveraging
patented technology and data from hundreds of sources, our breakthrough
person-centric approach provides marketers with actionable insights to
prospectively recommend media, message, and budget allocation.
Forward-looking brands rely on Marketing Evolution to deliver accurate
unified marketing measurement across both online and offline channels,
while maximizing their media spend, marketing Return on Investment
(ROI), and brand impact. To learn more, please visit https://www.marketingevolution.com.
