AUSTIN, Texas--(BUSINESS WIRE)--SmartTouch® Interactive, an interactive real estate marketing agency, real estate marketing automation and lead nurturing CRM solution company, today announced the integration of NterNow’s patented On-Demand Access Service with SmartTouch®’s CRM/Marketing Automation platform, SmartTouch® NexGen.
NterNow allows homebuyers driving by locked spec homes the freedom to securely enter a home independently, without a Realtor or Sales Associate. This means they can conveniently tour before or after work, quickly on a lunch break, or over the weekend and not have to worry if a sales center is open or have to fit into a showing agent’s schedule. NterNow users are also often early in their homebuying process and often shy about entering Sales Centers.
Realtors can also take advantage of on-demand access to homes for their clients faster and with more flexibility. They can easily take an initial look before recommending a home to a client or take a client before or after sales center hours.
“77% of buyers shop online and drive-by their favorite homes before contacting an agent or sales associate. On-demand access allows them the satisfaction of walking through a home on their own and instantly. The same goes for a busy Realtor,” said Lynne Davis, CEO of NterNow.
All a buyer or Realtor has to do is call the number on the NterNow lock, or download the app, verify who they are, and then punch in the one-time unlock code. NterNow also captures and stores this information.
“Our Deerbrooke community in Leander, Texas, has had the NterNow locks installed for a little over a month now, and we’ve already captured contact information for over 20 buyers and Realtors,” said Erika Ramon, Director of Marketing at Randolph Todd Development.
SmartTouch® NexGen takes the capturing of buyer and Realtor information one step further. After capturing a tour’s name, email, phone, or survey questions entered in the NterNow app via a lead adaptor (differentiating between prospects and Realtors), the new contact begins a workflow that can update a buyer’s lead score, send follow up emails, notify sales, or trigger a drip series, not only automating follow up but distributing timely and valuable information. For instance, if the tour was a Realtor, NexGen can quickly deploy an email with similar inventory to check out.
“NterNow solves a problem for both builders and people looking to tour a builder’s home. It removes the restrictions of sales center hours while still keeping vacant homes, buyers, and Realtors secure. NexGen simply provides a second solution that allows builders and developers to follow up quicker with tours that take place outside of business hours and with buyers doing an independent search,” said Robert Cowes, President and CEO of SmartTouch® Interactive.
About SmartTouch® Interactive
SmartTouch® Interactive is an interactive marketing agency that provides proven lead generation programs as well as a lead management and lead nurturing CRM, SmartTouch® NexGen. The SmartTouch® team’s expertise in lead generation and online marketing helps firms that require a multi-touch sales cycle to create demand for products and services and grow their business with customized, interactive lead generation programs and lead cultivation. Backed by 30 years of experience in developing lead generation programs for hundreds of clients, SmartTouch® Interactive sets a new standard for lead generation programs and a single solution that integrates CRM, Marketing Automation, Email Marketing, and Inventory Management all in one platform, SmartTouch® NexGen. http://www.smarttouchinteractive.com
