IRVINE, Calif.--(BUSINESS WIRE)--After hitting 1,500 territories operating in more than 11,000 cities throughout North America, what do you possibly do for an encore?
If you’re Home Franchise Concepts (HFC), one of the world’s largest franchising systems in the home improvement goods and services space, you go even bigger with new franchised brands, an expanded focus on Smart Home and other technology, customer and franchisee care, and a company-wide commitment to caring and giving back across North America.
The Irvine, Calif.-based franchisor of Budget Blinds®, Tailored Living® and Concrete Craft® is projecting record franchise territories and sales in 2019 and a most-ever number of installations across its three signature brands at an accelerated pace of more than 60,000 homes per week.
Earlier this month, HFC announced it added AdvantaClean®, one of the nation’s leading franchised providers of restoration services, to its growing family of brands – a move that extends HFC’s footprint and commitment to North American homeowners to more than 1,700 franchise territories operating in the U.S., Canada and Mexico.
The positive developments, along with the latest new products, programs and initiatives, were unveiled last week by Shirin Behzadi, CEO of Home Franchise Concepts, during Ignite, the 2019 International Convention for Budget Blinds, Tailored Living and Concrete Craft franchisees.
Ignite is both a celebration of how far we’ve come and a realization of just what’s possible for one of the world’s largest franchising systems in the home improvement goods and services space,” said Behzadi. “Once again, we’re investing in the people, programs, products, services and proven brands that will allow us to not only continue to lead the industry in 2019 and beyond but strengthen our collective commitment to caring for our customers, communities and each other.”
HFC will focus on four key program and product areas in 2019:
HFC Smart Home Collection
Ignite attendees were the first to hear about the HFC Smart Home Collection, a series of integrated partnerships between Budget Blinds, Tailored Living, Concrete Craft and a suite of best-in-class product and technology providers that will keep HFC at the forefront of total-home automation.
Budget Blinds and Tailored Living customers in 2019 can take advantage of the latest product advances in home automation, motorization and smart-garage technology, and can even retrofit their existing window coverings. Concrete Craft customers will enjoy smart home offerings specifically targeting outdoor living.
Marketing and Media
HFC will build on its marketing and media successes in 2018 to launch an even larger, more integrated marketing vision for 2019 featuring separate programs directed at Budget Blinds, Tailored Living and Concrete Craft customers. This will include an expanded paid media plan encompassing TV, digital and social media plus PR, blogger and social influencer efforts.
The Latest Technology
To support the external marketing push, HFC also unveiled Touchpoint™, a best-in-class digital sales and operations platform for brand-specific franchisees and sales associates. The industry-leading platform will ensure even closer collaboration franchise owners, sales staff and HFC representatives to achieve even higher levels of customer care.
Customer Care
“We never lose sight of the fact that 60,000 customers invite us into their homes and businesses every week,” said Behzadi. “That makes our brands and local businesses very personal for both our franchise owners and their customers – and gives us the unique opportunity to put our five core values of trust, collaboration, transparency, commitment and caring, into action every day.”
Based on a long-term commitment of caring for its customers, employees and franchisees, and the hundreds of thousands of lives these groups touch, HFC expanded its company-wide “Heart & Home” program including partnerships with Homes for Our Troops, Wounded Warriors Canada and Working Wardrobes.
About Home Franchise Concepts
Home Franchise Concepts (HFC) is one of the world’s largest franchising systems in the home improvement goods and services space. HFC’s four brands including Budget Blinds®, Tailored Living®, Concrete Craft® and AdvantaClean® are consistently rated at the top of their categories and supported by nearly 1,700 franchise territories in the U.S., Canada and Mexico.
