NEW YORK--(BUSINESS WIRE)--Syncbak today announced it will immediately expand SBTV’s reach by carrying programming from all Gray Television’s newly-acquired Raycom stations. Gray was the first and is the largest station group streaming free, ad supported OTT nationwide on SBTV, live and on-demand.
With this expansion, SBTV reaches 102 DMAs, including 41 of the top 100 markets across all station groups, reaching 30% of the US population. Syncbak’s SimpleSync OTT platform is deployed in 208 DMAs and it serves as the backbone for SBTV.
SBTV allows stations to build a robust OTT lineup comprised of live, previously aired and syndicated programming. adSync, the company’s proprietary dynamic ad insertion technology ensures the most relevant, highest paying ad is served in both live and on-demand viewing. adSync is quickly approaching the 100 million avails per month mark.
“Our commitment to serving our audience via OTT is real,” said Mike Braun, Senior Vice President of Digital Media at Gray Television. “SBTV allows us to create custom experiences for our viewers anytime, anywhere and on any device. Expanding our footprint on SBTV with our newly acquired stations was a natural next step,” added Braun.
“Gray Television is hands down the most forward-thinking station group in OTT,” said Jack Perry, founder of Syncbak. “Their commitment to following their audience over-the-top shows they are prepared for the future and understand the opportunities OTT presents to their stations and viewers.”
Any station wanting to go OTT right now can elect carriage on SBTV free of charge and have their own 24/7 always on channel running in a day. There is no cost to the station. SBTV feeds can easily be used to power existing websites and news apps.
About Syncbak
Syncbak is the market leader in
live-streaming, powering live OTT on destinations like CBS All Access,
Hulu, fuboTV, Sony, Amazon, the NFL, and more. Syncbak’s end-to-end
platform, SimpleSync, is used by broadcasters for live-stream
transcoding, cloud-based rights resolution, cloud-based DVR, device
filtering, geo-location services, content management, stream monitoring,
video clipping and dynamic ad insertion.
Syncbak recently expanded its platform with the launch of SBTV. SBTV leverages Syncbak’s industry-leading live stream platform, SimpleSync, and its proprietary live DAI technology, AdSync, to deliver free, hyper-local content to viewers anytime, anywhere. The company was founded in 2009 and has offices in Marion, IA and New York, NY.
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Markets carried by Syncbak’s SBTV: |
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| Albany, GA |
Huntsville |
South Bend Elkhart |
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| Alexandria, LA |
Idaho Falls-Pocatello |
Spokane |
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| Amarillo |
Jackson, MS |
Springfield, MO |
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| Anchorage |
Jonesboro |
Syracuse |
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| Augusta-Aiken |
Joplin-Pittsburg |
Tallahassee-Thomasville |
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| Bangor |
Knoxville |
Toledo |
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| Baton Rouge |
La Crosse-Eau Claire |
Topeka |
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| Biloxi-Gulfport |
Lake Charles |
Traverse City-Cadillac |
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| Binghamton |
Lansing |
Tucson |
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| Birmingham |
Laredo |
Twin Falls |
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| Boise, ID |
Lexington |
Tyler-Longview |
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| Bowling Green |
Lincoln-Hastings-Kearney |
Victoria |
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| Burlington-Plattsburgh |
Louisville |
Waco-Temple-Bryan |
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| Casper-Riverton |
Lubbock |
Wausau-Rhinelander |
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| Cedar Rapids-Waterloo-Iowa City-Dubuque |
Madison |
West Palm Beach- Ft. Pierce |
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| Charleston, SC |
Marquette |
Wichita Falls-Lawton |
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| Charleston-Huntington |
Medford-Klamath Falls |
Wichita-Hutchinson Plus |
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| Charlotte |
Memphis |
Wilmington |
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| Charlottesville, VA |
Meridian |
Yakima-Pasco-Richland-Kennewick |
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| Cheyenne-Scottsbluff |
Minot-Bismarck-Dickenson |
Yuma-El Centro |
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| Cincinnati |
Monroe-El Dorado |
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| Clarksburg-Weston |
Montgomery-Selma |
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| Cleveland-Akron |
Myrtle Beach-Florence |
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| Colorado Springs-Pueblo |
North Platte |
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| Columbia, SC |
Odessa-Midland |
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| Columbus, GA |
Omaha |
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| Davenport-Rock Island-Moline |
Paducah-Cape Girardeau-Harrisburg |
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| Dothan |
Panama City |
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| Eureka |
Parkersburg |
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| Evansville |
Philadelphia |
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| Fairbanks |
Presque Isles |
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| Fargo-Valley City |
Rapid City |
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| Flint-Saginaw-Bay City |
Reno |
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| Gainesville |
Richmond-Petersburg |
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| Grand Junction-Montrose |
Roanoke-Lynchburg |
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| Green Bay-Appleton |
Rockford |
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| Greenville-North Bern-Washington |
San Francisco-Oakland-San Jose |
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| Greenwood-Greenville |
Savannah |
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| Harrisonburg |
Sherman, TX-Ada, OK |
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| Hattiesburg-Laurel |
Shreveport |
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| Honolulu |
Sioux Falls |
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