TULSA, Okla.--(BUSINESS WIRE)--In a series of bold moves by Valley National Bank, the Tulsa-based bank is rebranding to become Vast Bank. Chairman Tom Biolchini believes this fresh identity reflects their new emphasis on enhanced service that is aimed at meeting rapidly changing consumer expectations.
“We were made to dream, to create, to build, and to prosper,” Biolchini said. “Having an advocate along the way can help clear the path for people to claim their calling. ‘Vast’ captures our desire to meet our customers’ emerging needs by being a trusted partner that is savvy, bold, tech-forward, and also surprisingly easy to do business with.”
Valley National Bank began in 1982 as the vision of the late Bob Biolchini who wanted to serve local entrepreneurs with the philosophy of helping businesses that larger banks often times ignored.
Vast Bank will remain under the same ownership and management, but with a refreshed vision that builds on what Bob started almost four decades ago. The bank is still one of the few remaining family-owned financial institutions in northeast Oklahoma.
CEO Brad Scrivner is confident that this change will position the bank to attract and partner with the next generation of customers and businesses.
“While our desire to support and empower the community has always been present—today it is bursting at the seams,” Scrivner said. “Two years ago, we began a transformation that is evolving our business to meet the changing needs of our customers and communities. Customers can expect everything from better apps and innovative products to streamlined underwriting and faster loan processing.”
The Vast Bank brand will begin deployment in March with completion expected in May. Customers can expect to see the new name and logo on current Valley National Bank buildings, documents and online platforms. All current branches will remain open, and the new downtown headquarters is currently under construction with an expected grand opening in late 2019.
For more information and details on the name change, visit www.vast.bank.
About Vast Bank
Vast Bank is an independent, family-owned financial institution based in northeast Oklahoma. For almost four decades, they’ve built their legacy on personal service, flexibility, strength, and integrity. Now, with bold leadership and a renewed commitment to customer-centricity, Vast Bank is aiming higher for the future. New ideas, strong partnerships, and modern technology will accompany a winning culture to deliver more control and a surprisingly easy experience.
