NEW YORK--(BUSINESS WIRE)--Triton Digital®, the leading technology provider for the global audio industry, announced today that it has integrated the Operative.One® Ad Management Platform from Operative, with Triton’s Tap Advertising Server to further optimize and streamline the order management process for audio publishers.
Through this partnership, publishers that use the Tap ad server can now manage their advertising orders more efficiently and with enhanced omni-channel scalability. The Operative integration enables publisher trafficking teams to enter buys for multiple advertising mediums including digital audio, broadcast radio, websites, and more into one system and at the same time to streamline the ad management process and eliminate duplicative effort. Publishers can then add their audio-specific parameters, such as creative and targeting criteria, into the platform.
“We are thrilled to be working with Triton Digital to expand the utilization of our software using our open framework approach to help audio publishers around the world optimize and simplify the management of their multi-channel inventory,” said Lorne Brown, CEO at Operative. “The pioneering leader in digital audio technology, Triton Digital shares our passion for innovation, collaboration, and for enabling clients to transact audio inventory with ease.”
“We remain committed to the continuous advancement of our technology, and to providing the digital audio industry at large with solutions that make transacting advertising more efficient,” said John Rosso, President of Market Development at Triton Digital. “We are pleased to partner with Operative, the leading ad management platform, to further streamline the management of ad buys within our Tap ad server.”
About Triton Digital
Triton Digital® is the global
technology and services leader to the digital audio and podcast
industry. Operating in more than 40 countries, Triton provides
innovative technology that enables broadcasters, podcasters, and online
music services to build their audience, maximize their revenue, and
streamline their day-to-day operations. In addition, Triton powers the
global online audio industry with Webcast Metrics®, the leading online
audio measurement service. With unparalleled integrity, excellence,
teamwork, and accountability, Triton remains committed to connecting
audio, audience, and advertisers to continuously fuel the growth of the
global online industry. Triton Digital is a wholly owned subsidiary of
The E.W. Scripps Company (NASDAQ: SSP). For more information, visit www.TritonDigital.com.
About Operative
Operative accelerates revenue growth for the
biggest and most successful media companies, making it easy for them to
deliver any audience and any outcome to their buyers. Operative gives
media companies the power of an open, data-driven and highly
configurable architecture that works across all linear, digital, and
cross media and converged deals. A trusted partner to top global media,
more than 300 companies across 25 countries, including NBCUniversal,
ABC, AT&T, STARZ, Star India, and Sky, rely on Operative. More than $40B
in ad revenue is managed through our platform annually. Operative: the
revenue accelerant for converged media companies. For more information,
visit www.operative.com.
