AUSTIN, Texas--(BUSINESS WIRE)--SmartTouch® Interactive, an interactive real estate marketing agency, real estate marketing automation and lead nurturing CRM solution company, today announced the rollout of a new 3rd party acquisition email service, Prospector. Current clients have already been using the service since November 1st, and SmartTouch® will now also be offering Prospector to new clients in 2019.
Prospector, replacing SmartTouch®’s first-generation platform SmartTouch® Classic, provides home builders and residential developers the capability to target a wealth of prospective homebuyers and realtors in major markets throughout the U.S.—sending emails to verified lists to generate leads. Prospector segments these lists by markets and certain interests or occupations.
SmartTouch® has a database of over 20 million contacts in the U.S. Home builders and residential developers looking to reach new audiences within their area and beyond can tap into these 20 million contacts and gain quality leads from one of real estate marketing’s top channels: email.
SmartTouch® has had success in major U.S. and South American markets such as mountain home properties in the Carolinas; beach properties in Mexico, Panama, and Honduras; California markets; Florida; and other major markets on the East Coast.
Clients of SmartTouch® Interactive can choose to send their own emails or utilize the agency’s email marketing and lead generation services.
Major Features:
- Access to a database of over 20 million contacts throughout the US and 55,000 active real estate prospects in Panama
- Segmentation of contact lists by major markets and certain interests and occupations
- Ability to send through a vast sending infrastructure to ensure email deliverability, giving builder and developer emails the best chance of making it into the inbox
- Sending through Prospector’s infrastructure, clients also eliminate risk to their own corporate domain, sender reputation, and email lists
- Prospector is also a secure, standalone platform not dependent on any other system, allowing leads to be pushed where ever a client needs without the restrictions of API integrations
“For the last 8 years, SmartTouch® Interactive has been providing prospecting capabilities to clients across the United States and South America at an estimated total sales of $100 million,” said Robert Cowes, President & CEO of SmartTouch® Interactive. “Using our sourced database of verified emails and the email acquisition platform, Prospector, we’ve created a service using a proven methodology of lead generation on behalf of our clients.”
This 2nd-generation platform will soon have a second component allowing clients to login and see their campaign metrics in real-time. SmartTouch® Interactive also has plans to integrate campaign metrics into client NexGen accounts (a real estate CRM/Marketing Automation platform) so clients can view all of their stats in one place.
About SmartTouch® Interactive
SmartTouch® Interactive is an interactive marketing agency that provides proven lead generation programs as well as a lead management and lead nurturing CRM, SmartTouch® NexGen. The SmartTouch® team’s expertise in lead generation and online marketing helps firms that require a multi-touch sales cycle to create demand for products and services and grow their business with customized, interactive lead generation programs and lead cultivation. Backed by 30 years of experience in developing lead generation programs for hundreds of clients, SmartTouch® Interactive sets a new standard for lead generation programs and a single solution that integrates CRM, Marketing Automation, Email Marketing and Inventory Management all in one platform, SmartTouch® NexGen. http://www.smarttouchinteractive.com
