MUMBAI, India--(BUSINESS WIRE)--Eros International Plc (NYSE:EROS) (“Eros”), a Global Indian Entertainment Company, announced today that Eros Now, its digital over-the-top distribution service, is further expanding its content strategy with the launch of Eros Now Quickie. In an ambitious move to capture the highly popular short format segment, Eros Now will offer an enhanced viewer experience with quality short stories through the launch of over 50 Quickie series set to roll out by 2019, the first two of which premiere today.
On the heels of the successful launch of several long form original digital series, including a comedy Side Hero and crime drama Smoke, Eros Now is continuing to invest in high quality, originals that include shorter episodes with the launch of the new Quickie category. This represents a new initiative for Eros Now with a focus on highly-engaging short-form content to supplement the existing originals content strategy.
Topical and culture driven fiction as well as non-fiction stories, ranging across genres including comedy, slice of life, docudramas, travel, food and more will cater to audiences with diverse interests and choices. With each Quickie episode ranging between 8-10 minutes and six to ten episodes per series, the content would be ideal for on the go ‘quick’ viewing. The wide spectrum of content offering is a first-of-its-kind initiative by an Indian Video on Demand service that specifically caters to the handheld device consumption eco-system and a service that strives to revolutionize content consumption in the digital medium.
The first of the Quickies, Date Gone Wrong, is an anthology of quirky stories of various people who had an experience of their first dates going wrong in the strangest and most unexpected ways. Date Gone Wrong and another Quickie, Paissa Fekk Tamasha Dekk, a fun series celebrating the prankster in you, will start streaming today.
Commenting on the launch, Ridhima Lulla, Chief Content Officer, Eros Group said, “Eros Now Quickie reiterates our commitment towards providing real value to our audiences by creating unique and original concepts that engage consumers and stand out. We want to continue developing compelling content, expand audience engagement and add novelty to the platform by refreshing the service continually. Quickie is yet another initiative towards our promise of a one stop destination for all entertainment.”
About Eros International Plc
Eros International Plc (NYSE:EROS) a Global Indian Entertainment company that acquires, co-produces and distributes Indian films across all available formats such as cinema, television and digital new media. Eros International Plc became the first Indian media company to list on the New York Stock Exchange. Eros International has experience of over three decades in establishing a global platform for Indian cinema. The Company has an extensive and growing movie library comprising of over 3,000 films, which include Hindi, Tamil, and other regional language films for home entertainment distribution. The Company also owns the rapidly growing OTT platform Eros Now. For further information, please visit: www.erosplc.com.
About Eros Now
Eros Now is Eros International Plc’s On-Demand South Asian Entertainment Video Service accessible worldwide to viewers across internet enabled devices including mobile, web and TV. With 11,000+ Movie titles, Music Videos, Television Programming and others Eros Now caters to 128 million registered users and 13 million paying subscribers worldwide with the promise of endless entertainment Product features, such as video in HD, multi-language subtitles, movie downloads, and high-quality original drama series differentiate the Eros Now entertainment offering. To see, watch now: www.erosnow.com
