SAN MATEO, Calif.--(BUSINESS WIRE)--Folloze, the leading Account Based Marketing (ABM) Engagement Platform, today announced its upcoming product release, featuring the highly anticipated functionality: Content Sites. The new release uniquely merges capabilities offered by traditionally siloed vendors in content marketing, sales engagement, and digital marketing, into a single Customer Engagement solution. The new convergence of capabilities allows marketing and sales to jointly deliver engagement strategies with personalized customer experiences that accelerate pipeline creation, shorten sales cycles and dramatically increase the ROI of quality content.
Folloze also extends its sales development solution by announcing new product capabilities that work with SalesLoft, the top ranked sales engagement platform in G2 Crowd. This extension adds to the previously announced integrations with leading platforms such as the Oracle Marketing Cloud, Marketo®, and the Salesforce Sales Cloud, allowing the Folloze platform to deliver an engagement layer throughout the entire buyer journey.
Today, new customer expectations are continually challenging companies with how to trigger interest, generate demand and create sustainable long term customer relationships. The foundation of a successful Bow-Tie funnel strategy is to deliver high-value content that is personalized for the buyer’s research, exploration and consideration stages, in an authentic and consultative way.
However, according to a recent Forrester report authored by Laura Ramos, “60% [of buyers] say vendors give them too much content, and most say what they get is useless*.” In addition, the report also states that “great content marketing requires a tight partnership between marketing and sales.” This further illustrates the business challenges that companies face today in creating quality pipeline, optimizing content ROI, and the need to position your company as a trusted advisor across the different touch points in the buyer journey.
“We live in a transformative time for business-to-business relationships – one that we describe as the era of customer engagement,” said David Brutman, chief product officer and co-founder of Folloze. “Our latest release is the first to combine features typically offered by disjointed point solutions across content and digital marketing and sales engagement. The new powerful combination enables the deployment of a singular taxonomy and content strategy across sales cycles and digital touchpoints to deliver a top-notch targeted customer experience. We are very excited about the business impact this will have on customer relationship building, pipeline creation, and closed-won business for our customers.”
The comprehensive product release includes the following capabilities:
- Content sites – branded content-based microsites for resource hubs, product launches, knowledge bases, regional sites, live newsletters, and more. Content sites are designed for large scale of content assets and can be embedded in a web page or deployed as a standalone site.
- Content publishing – selective publishing and scheduling of content across categories.
- Content categories – tagging of content assets in categories that power a multi-dimensional taxonomy and user filtering.
- Dynamic real-time personalization – immediate customization by persona, intent, location, account, industry and sales stage.
- Content enablement in salesforce.com – sales engagement dashboard integrated with Salesforce.com to allow enablement and sales campaigning.
- Enhanced marketing and sales campaign review capabilities – visibility into changes to target audiences performed by sales team in a delegated campaign for a better collaboration between sales and marketing.
- Sales development – content infusion into a sales development workflow using SalesLoft, a leading sales engagement platform. This provides prospects with a personalized, account specific sales-connected content experience.
For more details please register for our upcoming webinar hosted by David Brutman, chief product officer and co-founder, or schedule a demo.
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*Forrester report: Modern B2B Buying Experiences Require A Singular Content Strategy, Laura Ramos, August 22, 2018
About Folloze
Folloze is the leading Account Based Marketing (ABM) Engagement Platform, which enables B2B sales and marketing teams to engage, develop and win their top target accounts. Built for scale, the platform empowers Marketing and Sales to collaborate on marketing strategy, account-specific content campaigns, content automation and more, and enables Marketing to easily deliver campaigns on behalf of Sales. The result is a personalized, automated, scalable ABM program, backed by actionable account analytics, where Sales maintains an authentic relationship with the buyer. These capabilities enable salespeople to act as consultants through the selling process, delivering significantly more value to customers and drastically increasing their sales pipeline, and ultimately revenue.
Folloze was founded in 2013 and is headquartered in San Mateo, CA with a development center in Tel Aviv, Israel. Folloze was founded by a group of marketing, sales and technology veterans and is backed by world-class investors. For more information, please visit www.folloze.com.
