NEW YORK--(BUSINESS WIRE)--B/R Kicks is about to host the ultimate celebration of sneaker culture with “The Drop Up,” an event being held this Friday, Dec. 7, in New York City. The day-long festivity will include an elevated fan experience from 1-9:30 p.m., highlighted by a special sneaker customization lab featuring Mache and 1:1 master classes by sneaker designer UBIQ.
The “The Drop Up” is a path forward for athletes, musicians, influencers and fans to come together to see how the stadium tunnel is becoming the new men’s runway. The event will sit at the intersection of culture and style with sports being the connective tissue for all. Located at a Chelsea Gallery in New York (525 W 24th Street), The Drop Up will also include art exhibits featuring the top 10 basketball kicks of all time as elected by our editorial team; GOAT sneaker selfie photo opportunities; and exclusive B/R Kicks customizable products for sale.
Event sponsor adidas will tap into “The Drop Up” as an opportunity to showcase one of its latest sneaker releases, the N3XT L3V3L. Additional partners will include Levi’s® demonstrating how to perfect the ideal jean lay based on an individual’s personal sneaker preferences, and Twitter, who will have a digital wall featuring event-related Tweets and selfies from fans with their favorite sneaker.
To help celebrate the intersection of sneaker culture and the NBA, Twitter will also build a #NBATwitter wall to display some of the most-discussed kicks on the platform throughout the year. #NBATwitter is one of the most vibrant and engaged communities on the platform, and sneaker fanatics routinely turn to Twitter to discuss their favorite drops.
“The B/R Kicks Drop Up is aiming to redefine the sneaker drop experience by creating an interactive event that is both engaging and accessible for fans,” said Ed Romaine, B/R Chief Brand Officer. “B/R is a brand that connects sports and culture and there is no better demonstration of those two areas coming together like the sneaker community.”
About B/R Kicks
B/R Kicks is the Instagram account for Bleacher Report that is devoted to sneaker culture – from the courts to the street and everything in between. B/R Kicks has nearly one million followers, including LeBron James, Kevin Durant and Justin Timberlake, among other style influencers.
About Bleacher Report
Bleacher Report is the premier digital destination for millennial sports fans, creating and collaborating on the culture of sports for the next generation of fans. Its vision for making sports bigger than games has led to unmatched engagement on social media, where it consistently ranks as a top publisher on each platform. Bleacher Report is also the home of House of Highlights, a social sports phenomenon that creates and amplifies youth culture. Find Bleacher Report at www.bleacherreport.com and on Instagram @BleacherReport. Bleacher Report is a division of Turner Sports.
About adidas
adidas is a global designer and developer of athletic and lifestyle footwear, apparel and accessories with the mission to be the best sports brand in the world. As an innovation and design leader, adidas engineers the best in high-performance products to make athletes better, faster and stronger and creates a range of classic and fresh lifestyle and high-fashion lines.
About the Levi’s® brand
The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans have become the most recognizable and imitated clothing in the world – capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style. For more information about the Levi’s® brand, its products and stores, please visit levi.com.
About Twitter (NYSE: TWTR)
Twitter is what’s happening in the world and what people are talking about right now. From breaking news and entertainment to sports, politics, and everyday interests, see every side of the story. Join the open conversation. Watch live streaming events. Available in more than 40 languages around the world, the service can be accessed via twitter.com, an array of mobile devices, and SMS. For more information, please visit about.twitter.com, follow @Twitter, and download both the Twitter and Periscope apps at twitter.com/download and periscope.tv.
