MIAMI--(BUSINESS WIRE)--Today, the BURGER KING® brand is turning more than 14,000 McDonald’s into BURGER KING® restaurants. Sort of. For a limited time, when you go within 600 feet of a McDonald’s restaurant you can order a flame-grilled WHOPPER® sandwich for only 1¢ on the newly revamped BK® App. It’s what we call a WHOPPER® Detour.
The WHOPPER® Detour works by geofencing McDonald’s locations across the country. If a guest is inside one of these geofenced areas and has the new BK® App on their device, the app will unlock the WHOPPER® sandwich for a penny promotion. Once the 1¢ WHOPPER® sandwich order is placed, the user will be “detoured” away from McDonald’s, as the app navigates them to the nearest BURGER KING® restaurant for pick up.
The WHOPPER® Detour promotion is part of the newly relaunched BK® App which now offers order-ahead functionality. The WHOPPER® Detour promotion can be redeemed one time only, from December 4th until December 12th, at participating BURGER KING® restaurants nationwide. The offer is unlocked when a guest is within a 600 feet radius of most 14,000+ McDonald’s restaurant locations.
Don’t miss out on your chance to order the first WHOPPER® sandwich ever available only “at” McDonald’s. Watch a video about the promotion HERE.
About BURGER KING®
Founded in 1954, the BURGER KING® brand is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER®, the BURGER KING® system operates more than 17,000 locations in more than 100 countries and U.S. territories. Almost 100 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about the BURGER KING® brand, please visit the BURGER KING® brand website at www.bk.com or follow us on Facebook, Twitter and Instagram.
