LONDON--(BUSINESS WIRE)--Technavio’s global holographic display market research report forecasts the market to grow at a CAGR of over 27% during the forecast period.
The use of digital holography technology in various sectors will be one of the major trends in the global holographic display market during 2018-2022. The digital holography technology is primarily used in the healthcare, advertising, financial, and education sectors. During the forecast period, this technology is expected to be extensively featured in sectors such as automotive, gaming, retail, and aerospace and defense.
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According to Technavio analysts, one of the key drivers for the global holographic display market is the increasing use of holographic displays for advertising:
Global holographic display market: Increasing use of holographic displays for advertising
The holographic displays are being used in stores to increase customer engagement and conversions. The holographic displays help the retailers in increasing sales, intensifying retention, and captivating customers. The 3D projections along with high-definition displays provide an all-new experience to customers. This technology can be used for live stage performances, live presentations, and teleconferences.
According to a senior research analyst at Technavio, “One of the advantages offered by digital holography is no wastage of paper as digital holography does not involve the use of paper. Another advantage of using digital holography is audience engagement. The digital holography displays are more effective in acquiring customer engagement due to the prevalence of dynamic forms of media such as the Internet and TV.”
Global holographic display market: Segmentation analysis
This global holographic display market analysis report provides market segmentation by technology (touchable holographic display, semi-transparent/electro-holographic display, and laser holographic display), by application (commercial and government), and by region (the Americas, APAC, and EMEA). This report provides an in-depth analysis of the prominent factors influencing the market, including drivers, opportunities, trends, and industry-specific challenges.
Of the three major technology segments, the semi-transparent/electro-holographic display segment held the largest holographic display market share in 2017, contributing to around 69% of the market. This segment will dominate the global market throughout the forecast periods.
The Americas held the largest share of the market in 2017, accounting for more than 38% share. It was followed by EMEA and APAC respectively. The Americas is expected to dominate the market throughout the period 2018-2022.
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Some of the key topics covered in the report include:
Market Landscape
- Market ecosystem
- Market characteristics
- Market segmentation analysis
Market Sizing
- Market definition
- Market size and forecast
Five Forces Analysis
Market Segmentation
Geographical Segmentation
- Regional comparison
- Key leading countries
Market Drivers
Market Challenges
Market Trends
Vendor Landscape
- Vendors covered
- Vendor classification
- Market positioning of vendors
- Competitive scenario
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